The Weather Channel passed a mobile milestone recently, announcing that downloads of the Weather Channel mobile app had now passed 90 million.
The hugely successful Weather Channel is now predicting that within 2 years the company will be ‘mobile led’ meaning they are expecting ad revenues from mobile to soon pass that of their digital web based media.
They also announced that they had over 600 million interactions through the Weather Channel app leading up to and during Isaac and of course one huge benefit unique to the app is that throughout a storm when power is out you need a communication tool that runs on a battery.