Five Reasons To Use QR Code Marketing!

QRCodeManBoxQR Codes are like the typical bar codes that show up on all kinds of consumer items, but QR codes can  contain a lot more information compared to standard barcodes. QR codes enable ads, brochures, posters, even t-shirts and billboards to direct consumers towards mobile landing pages that contain additional info as well as interactivity – much more than can be provided on the printed page.

The Benefits Of QR Code Marketing

Many in business wish to know the answer to this question ‘How are QR Codes used in marketing?’ The answer is that they have many qualities and as such, many uses! Consumers will have noticed QR Codes on billboards, in store, in magazines, on clothing, through the use of direct marketing campaigns and also on coupons. They are also of great benefit to event organizers as they can be used on point-of-sale receipts and event tickets.

Five Reasons To Use QR Code In Marketing

1 – QR codes close the gab between online and offline media

2 – QR Codes allow for both a building and sharing community

3. QR Codes can be used for calls to action

4. SMO and SEO benefit for QR Codes

5. They look good and can be created to your exact business specifications

Those that wish to advertise a certain product or service will be happy to know that QR code marketing is a quick and efficient way to sell a number of items. This may be a new product or an existing service – the best thing about such a marketing method is the fact that it allows you to promote your business without investing a massive amount of advertising space. Instead of portraying a mass of information, which can sometimes appear a little tedious to the reader, showcase an impressive and eye-catching image instead. This will allow you to draw the reader in without using a multitude of text. He or she can instead learn of all the product’s details in their own time by simply scanning the QR Code!

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QR Code

Quick Response codes are created for the smartphone world. They are intended to be scanned using smartphones with onboard digital cameras. The only additional thing your consumer requires is a QR reader which will instantly decodes the QR code in order to unlock it’s secret message. The one we recommend is i-nigma, you find it free to download from the app stores

How QR Codes Are Being Used Today


QRCodeManBoxHow QR Codes Can be Used in Your Business

QR codes are gaining huge popularity because of their diverse uses. By using a smartphone camera and the required application, consumers will be led to the desired destination embedded in the code.

Small Company Figures Out QR Codes, and Sells Beer

About a year ago, Kimberly Rogers first read about QR codes or Quick Response Codes on a marketing blog. “I thought, this looks neat,” she said. “We should get one.”

Ms. Rogers, who founded 50 Back Brewing Company in 2010 along with Paige Haley, was attracted by the techie feel of QR codes and thought they might appeal to a younger crowd. She tried a Google search of QR code generator and found a Web site where she plugged in information about her company and was given a free code specific to 50 Back Brewing. Ms. Rogers said she downloaded the code to her desktop, and that was where it stayed for months. “It was like, ‘O.K., I have no idea what to do with this,” she said.

Occasionally, the QR code would come up in marketing meetings, where ideas such as putting it on T-shirts or hats would be kicked around. But nothing ever happened.

The main ways 50 Back promotes its business is by hosting celebrations for active duty soldiers and veterans on military bases. The company uses Facebook and Twitter to reach out to groups that support veterans and military families. “We also attend as many veterans functions as possible and donate product for fundraisers throughout the year to honor our nation’s heroes,” Ms. Haley said. The company was incorporated in Boston on Veterans Day 2009.

For every purchase of 50 Back American Lager, which they have dubbed “The Brew of the Brave,” the owners donate a percentage of the profits to charities committed to supporting veterans and active duty-service members and their families. “We started by wanting to say thank you to our own family members, friends, neighbors and all of those who have served,” Ms. Rogers said.

The idea of using the QR code campaign resurfaced when Ms. Rogers and Ms. Haley decided they wanted to find a way for people to do something for soldiers — even if they weren’t buying a beer for themselves. They brainstormed an idea to create a QR Code campaign that would allow people to buy a beer for a soldier. In March, hoping to generate buzz about the brand and promote its mission of supporting the troops, 50 Back Brewing introduced its Buy a Soldier a Beer program.

The program encourages smartphone users to scan the two-dimensional, black-and-white code that it places on all of their promotional materials — flyers, coasters, packaging, stickers, posters, point-of-sale displays — to reach their landing page. There, visitors are given three options: post a message on the 50 Back Facebook page, post a message on Twitter, or buy a soldier a beer.

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How QR Codes Can Be Use For Your Business

Make your QR code stand out from the crowd.


Multipurpose Use of QR Codes

The reason why QR codes are gaining massive acceptance so quickly is due to the fact that they can be used to do a variety of clever things. A simple scan can lead a customer to a business’s web page or any type of other digital destination. This is all based on the information embedded in the code.

How QR Codes Can be Used in Your Business

QR (Quick Response) codes are 2-D bar codes created by digital dots.  They are all those weird-looking black and white symbols that appear to be showing up just about everywhere these days.

Quick Response codes are created for the smartphone world.  They are intended to be scanned using smartphones with onboard digital cameras.

The only additional thing your consumer requires is a QR reader which will instantly decodes the QR code in order to unlock it’s secret message.

The marketplace already has a large number of QR reader apps, particularly for common mobile phone models.  The majority of these readers are free and are easily obtainable online.