Creating A Mobile Strategy For Your Business

appswithtargetToday’s mobile technology has the potential to transform business, however few companies take the steps needed to fully understand their mobile potential. The main element to mobile success is constructing a strategic mobile plan that continually lines up user needs, business objectives and innovative mobile technologies.

How to Create a Mobile Strategy for Your Business

These days it is rare to find someone who doesn’t rely on a smartphone or some kind of handheld device and a slew of mobile apps to stay productive at work, on the road or even in their home. There are so many mobile electronic gadgets on the market, including the popular iPhone, Palm Pre, BlackBerry Bold, iPad and Android tablet.

What’s more, reports by Forrester Research show that heavy app users are also heavy mobile Web users. The majority of North American consumers who have interacted with a brand using a mobile device have employed a combination of SMS, apps and browsers. Therefore, it should not be an “either or” decision for companies looking to develop mobile solutions, say Forrester market analysts.

Mobile is a booming industry but it is still also considered uncharted waters for many businesses looking to expand brand awareness. What most companies call their mobile strategy really just amounts to a collection of mobile tactics, according to Jeremiah Owyang, an analyst with the Altimeter Group, a research advisory firm based in San Mateo, Calif. In a blog post based on his presentation at the Mobile Marketing Strategies Summit in San Francisco, Owyang argues that companies should build a strategy based on the entire customer experience and not just based on technologies on hand or just on features and functions. This isn’t about guesswork. He says companies should evaluate how their customers are actually using mobile technologies across their entire customer lifecycle.

How to Create a Mobile Strategy for Your Business: Mobile Web Sites

Several companies have a subdomain set up specifically for mobile phones. So, for example, when users type into a smart phone the ESPN site actually figures out that they are visiting the site from a mobile device and redirects them to a subdomain, Turner explains. “That way the user experience from the phone is different than the user experience at a computer. The trick is to create a mobile site that loads quickly and provides a simple, streamlined experience,” he says.

Diane Irvine, CEO of Seattle-based jewelry site Blue Nile, realized the importance of mobile delivery when her site made a $40,000 diamond sale via a mobile device in 2009. She soon learned that she needed to make her site more mobile-friendly for iPhone users. Last year, she introduced a mobile version of the Blue Nile site. It’s smaller than the company’s PC site in scope, with quick tabs to locate diamonds, engagement rings and gift ideas. Since the launch, Irvine says, “More than 20 percent of our shoppers are using the mobile site.” The reason being is that it gives people the flexibility to shop wherever they are. “This will become the future of shopping,” she adds.

How to Create a Mobile Strategy for Your Business: Mobile Apps

Want to find a recipe for a 30-minute meal? Chances are there is an app for that. Need to convey an apology through a virtual bouquet of roses? There is an app for that, too. There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. From beverage makers to quick-service restaurants to apparel brands, many companies are using mobile apps to boost brand awareness and affinity. Your business can, too. But you must have a thorough understanding of your audience.

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Mobile Marketing features can instantly connect you with your target audience in a relevant and interactive manner via their mobile devices.  Your customers expect your business to improve with technology and Mobile Marketing will give you that technically savvy image that they love.

Mobile Benefits For Small Businesses

mobileapps1The opportunity to target your customers increases because of the continuous growth of the mobile trend. Mobile marketing provides much easier channels for customers to connect in a way that is even more targeted than typical online advertising. Mobile promotion enables you to reach clients when they are out and about, not stuck behind a laptop or PC at their home or workplace.

How Small Businesses Can Take Advantage of Mobile Benefits

As Main Street begins to regain its steam, small businesses alike have many opportunities to increase their digital marketing efforts without having to empty their pockets on an agency. As digital merges more closely with the in-store experience, business owners should begin to see the potential that lies in their consumer’s hands, and take advantage of what marketers have deemed the “SoLoMo” trend.

“Get Social, Think Mobile, Spend Local”

According to a study by Pew Internet & American Life Project, 74 percent of smartphone users utilize location-based apps and services such as foursquare and Yelp to find information on local restaurants and retail stores, and 18 percent of these users actually “check-in.”

I will preface by saying that not every small business can afford, nor should they need, a branded mobile app to boost their in-store experience. By signing up and claiming your business on foursquare, Yelp and Facebook, you will be able to communicate directly to your customers and provide them information such as store hours, check-in deals, product reviews, directions to your store and all that fun stuff. It also allows you to boost your customer service by responding to any customer complaint or concern.

The mobile benefits for small businesses have over large retailers or chain restaurants are their uniqueness, or their place in a niche market. Every small business has products or services that serve a specific target, and as social influence becomes a staple of digital marketing, your in-store experience is how you will get your current customers to become advocates, and how you will grow your consumer base on social media through ‘friends of friends.’

Empower Your Customers

The mobile benefits are a huge advocacy opportunity that should be built around your social media efforts.

Consumers these days want emotional connections with the brands and businesses they support; they want to feel empowered, and brag to their friends, usually through social channels, how they received 10 percent off because they are now the “Mayor.”

With small niche businesses, your consumers have a specific mindset; they’re looking for something to do and something to buy. Through mobile recommendations and reviews, they can see how your in-store experience stands up against your competition. For example, if they turned to Yelp and noticed numerous reviews on how bad your customer service was, they’d immediately search for other options before stepping foot in your store.

The Future of Mobile Payments

According to an article on AdAge, mobile payments will total around $1 trillion by 2014, up from $162 billion in 2010. The incentive for mobile payments lies in the dynamic opportunity to deliver targeted coupons and deals based individually on your customers purchase patterns and location.

You can view the original article here.

Mobile Benefits

Mobile devices have taken communication one stage further, allowing customers to check on their email, order takeout and also listen to music with the touch of a button. Business owners are now rapidly developing their business marketing strategies with mobile phone technology.

The Potential Of A Mobile App For Small Businesses

appexplosionIt’s seems like you have left half of your life when you go somewhere without a mobile phone. A Mobile App powers up what one could do with a smart phone device. It’s time for small businesses to explore the mobile apps arena and how they that can be used for advertising and marketing. Discover the various ways you can take advantage of mobile apps for small business.

Benefits of Mobile Apps For Small Businesses

As a small business owner making every customer count is one of the most important things you can do and being able to get your business in front of as many eyeballs as possible is of the utmost importance. With the rise of smartphones and everyone downloading apps many consumers are spending countless hours with their heads buried in their phones either searching this or playing that and now its about time you realize where you can fit into all of this as a business owner. In this article, I will cover some of the benefits of having a mobile app presence for your business so sit back and get ready for some information that could possibly increase your bottom line every after month.

One of the benefits of having a mobile app is simplicity and ease.

When consumers find out they can just click once to get information about something or login into check their emails from their mobile phones, they more apt they are do it and depending on their lifestyles, they will do it everyday without fail. However, when they realize they have to click here and type there they soon can get distracted whether it’s a Facebook message, an ad on someone’s website or just surfing the web. With a mobile app, you can eliminate their distractions and have them simply click into your app and do whatever you want them to do and have their attention so you can sell them what you have to offer.

Here’s a perfect example on why having a mobile app can truly increase your bottom line, I ‘ll keep it simple but let’s say you run a bar or night club and you want more sales. Of course you could have your staff or drink runners try to run to every customer and sell a drink and work her like crazy or you can simply push a message to them and tell them, “For the next 10 minutes only, buy 1 drink and get 1 free.” Now if your mind understands numbers and business operations, you can realize how lucrative this method is. Imagine a rush of customers coming to the bar with their cell phones to redeem the promotion and instead of your drink runner going and trying to sell drinks, she is busy pouring drinks at the bar!

As your mind slowly is realizing the possibilities, you should consider a mobile app for your business so you can increase your bottom line this month instead of down the line. This is truly a huge shift in the way business is being conducted for all business industries from online only businesses to offline businesses.

Last thing, a mobile app for small businesses is not a never ending development cost but a true investment that can be added to and expanded on as your business grows.

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When people keep a mobile app on their phone, it means they like it and will be checking it often, which gives you the chance to advertise your products and services to them on an on-going basis.  So make sure your app has an attractive icon, is easy to use, and provides extreme value to your customers.

Why Business Should Have A Mobile App!


mobileapps4Because more and more people are using mobile devices to access the internet, mobile apps are a good way for your business to make life easier for your customers and increase brand awareness. Mobile Apps enable businesses to take advantage of almost unlimited resources of information and services by satisfying one highly specific need at a time.

Why a Mobile App?

You want one. Come on, you know it. Everyone talks about how their company’s app is reeling in customers, providing revenue and making business easier. So what are you waiting for, exactly?

Why the heck should your company consider a mobile app?

While some in the marketing field thought mobile apps would be dead within a year, they only seem to be thriving. There is an app for that, that and that. In fact, businesses that thought they could never create or make use of a mobile app in their industry are now finding success in the development of their customized apps.

Mobile apps can not only save a business, they can also inspire and invigorate a business in ways that were impossible before. It is now easier to find out who is accessing your content and improve how you relate to your customers and consumers overall.

What do you know about apps?

Apps aren’t just a platform for playing Angry Birds and Draw Something (who is still playing either, I wonder?) or for checking out your local sports scores and the upcoming weekend weather updates. Apps are utilized by a variety of businesses to help build the brand and to provide the information behind the products or services available.

A well-developed mobile app will provide its users with an improved experience on the go and will lead to brand recognition and better conversion rates. Industries that vary from industrial solutions (with live shipping info) to health care (appointment scheduling) and entertainment events (ticket apps make for less paper waste, after all) can benefit from the use of a mobile app.

Why use a QR code?

There are many benefits to utilizing a QR code. The scanning of a QR code can turn into revenue, as all scans turn into leads. QR codes can be used to obtain information, provide deals/coupons and can appear on anything from the side of a building (a great resource for apartment rentals/home sales), inside magazines as featured print ads, on the sides of buses and as an inventive way to store business card information. Having an app store presence is another smart way to keep your brand out in the forefront: visible and easily accessed.

Before you launch an app, consider your audience, your need for an app (what should it provide, how should it work?) and your budget. Some effective tools for customizing a unique mobile app include Mobile Roadie, AppMakr, MyAppBuilder and MobiCart.

There are specific considerations to keep in mind when developing a mobile app.

All phones operate differently, so testing across various manufacturers/models of phones and networks is vital. Creating an interactive mobile app that is easy to use is also key. It would be senseless to spend time and money on an app just to push it live and have it be frustrating or full of bugs. Scope out what your competition is doing and test a variety of functionalities to make your app the best available in your type of business.

Stay on trend and improve customer satisfaction with a mobile app that answers basic questions and makes purchasing a product or obtaining info fun and easy; utilize it as a major marketing tool for your company and watch your business enter the new age of media and marketing technology. After all, nobody wants to be left behind, and even school-aged children (yikes) are sporting smartphones these days. It’s time you caught up!

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Most business owners are very well aware that the mobile trend is in full swing. Mobile devices enable you to take payments, take part in video conferences, manage accounts and engage customers more effectively compared to old fashioned media ever could.

When Do You Need A Mobile Marketing Strategy!

Mobile Marketing

blondeonmobileMarketing your business by using mobile phones is as effective as having thousands of people within the same area wearing t-shirts promoting your business every single day. Technology is moving rapid and small businesses must move along with it through taking on the use of Mobile Marketing to popularize their brands as well as increase their customer base.

Last year, more than 50% of Google searches occurred on a smartphone or tablet. Mobile users are doing everything on their devices from streaming video and reading news to shopping, interacting over social media, and checking in to their favourite locations. You may not think you need a mobile marketing strategy, but if your business meets any of the following criteria it’s a good sign that you do:

5 signs you need a mobile marketing strategy

1. You have a physical store or office that your customers may want to visit.
Customers are constantly searching to fill their immediate needs right from their smartphones, and acting on the results in real time. Is your company easily found, and can your customers easily access the information they need on-the-go? If not, one of your more mobile-savvy competitors will probably get their business.

Ensure that your business is listed on local search sites such as Google Places, Bing Local, and Yelp. When users search for products and services on these sites, their mobile device uses their location information to let them know what businesses are nearby. If a customer is looking for your product while walking down your street, you don’t want to lose out on that sale because your business wasn’t listed.

It’s also important to ensure your website is mobile-optimized. Busy mobile consumers don’t have time to zoom in and scroll around on your full-sized site from the small screen on their smartphone. If they can’t quickly and easily find the information they’re looking for on your site, they’ll move on to the next search result. So, make sure that your site displays well by using responsive design techniques and ensure that your phone number, address, hours, and other information are easy to find.

2. Your customers like discounts, contests, and prizes.
Customers are always happy to save money, and a mobile campaign can provide the extra incentive needed to drive conversions or close a sale.

In-store, try running ads that enable your customers to access a coupon or discount using their mobile device. The extra savings may entice them to purchase that one extra item.

Out-of-store ads can encourage customers to enter a contest or access a prize that must be collected in-store, driving traffic to your storefront. These sorts of promotions may not provide enough incentive for consumers to leave the comfort of their homes, but can be enough to convince shoppers in or near your location to give you their business.

Running these promotions over mobile enables you to easily track the success of the promotion and capture customer data for analytics tracking as well as follow-up marketing efforts.

3 . Your customers are active on social media.
Social media users access their networks via mobile apps to post photos and comments, check into locations, and share information from their tablets and smartphones. You can tap into this audience with a mobile strategy that includes a mobile site, social monitoring, and social check-in.

We addressed the need for a mobile-optimized site above. Once your site is set up to display on mobile, you can promote your business over social networks using ads, contests, and content marketing. You can also enable social users to check into your store over Facebook or Foursquare to gain access to special promotions.

The key to an effective social strategy is to monitor it closely. Keep track of your social platforms using tools like Hootsuite or Sprout Social to view all your feeds at once, and set up alerts for Twitter and Facebook so that you know whenever someone has interacted with your profiles. You can also use tools like Social Mention to receive alerts for certain keywords and phrases, so that you can join into conversations that might be related to your business.

4. You offer online shopping.
49% of smartphone owners use their phone to make purchases online, and 55% of tablet users report shopping on their device. More than half of North American adults now own a smartphone, and that number is increasing, so if you have an ecommerce site, it’s critical that it be mobile optimized.

You can drive mobile traffic to your ecommerce site using mobile SEO tactics, social media, and mobile ads. Once shoppers are on your site, ensure that your login, information gathering, and checkout functions run smoothly and minimize the number of steps so that on-the-go mobile users can buy from you easily. If the process is difficult or takes too long to load, it could mean the difference between capturing a mobile sale and losing it to a competitor.

5. Your current marketing mix includes out-of-home promotions.
If your current ad campaigns include transit ads, posters, billboards, radio, events, trade shows, sponsorships, or any other media that target your customers while they are out and about, you need to integrate mobile into the mix.

Consumers are more likely to access your website immediately from their mobile device than they are to wait until they’re in front of their home computer. Campaign collateral should include QR codes, Near-Field-Communication (NFC) chips, or easy-to-type web addresses that lead to mobile-optimized landing pages. As mentioned above, you can offer place-specific benefits to encourage mobile users to interact with your brand depending on their activity or location.

If any of the above is true of your brand and you don’t currently have a mobile marketing plan, it’s likely you are missing out on mobile business. Fortunately, there are steps you can take to tap into the mobile market. First, make sure that your site is mobile optimized with responsive design. Then, incorporate mobile into your marketing mix according to the behavior of your customers and the nature of your business by adopting some of the strategies outlined above. Finally, ensure that you track your progress and refine your campaign over time using Google Analytics or a similar program. Mobile use is increasing and mobile consumers expect brands to keep up, so don’t ignore the signs – start building your mobile strategy today.

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Mobile Marketing Is Essential For Your Business

Just about all internet surfers these days make use of their own personal smartphones mainly because of the amazing convenience. It is crucial for you to take part in this very effective way of marketing and advertising so you’re able to reach directly out to all of them. It’s what they want.

Mobile Apps Keep Customers Connected!

peoplephoneIncreasing your brand awareness is a surefire way to ignite your customer base. Not only that, but mobile apps make life easy for mobile device users, which is why business owners should make efforts to tap into this lucrative mobile market.

The App Factor: Mobile Apps Are Key To Keeping Customers Connected

From buying your dog a collar to accessing a boarding pass, there are mobile apps for everything

With our lives increasingly being conducted on-the-go, smartphones and tablets have become ubiquitous. At the same time, longer working hours and busy lifestyles make it harder to meet potential new partners. Enter eHarmony’s mobile apps, which makes it even easier to find fellow singles.

eHarmony’s research shows that visits from mobile devices to the website have risen 68% year-on-year as of 30 November 2012, showing that those using mobile are serious about finding a new partner.

iPad and iPhone access

Although Apple’s dominance of the smartphone and tablet market has seen more of a challenge recently, it remains top of the tree, and the eHarmony iPad and iPhone apps are one of the most popular ways that members access its services.

But, while Apple continues to lead the way, Android, Windows and Google devices are also increasingly popular. In many cases these are significantly cheaper than the latest Apple products, and quality has been increasing in past years. Creating an mobile apps for Android and other non-Apple products is key in staying ahead of the game.

Although the iPad and iPhone are the most popular devices for visiting the site, there are also apps for Android and Windows smartphones and tablets.

Rescue me

Of course, while developing the latest technology is a great step forward, businesses also need to know their customers, and provide them with practical solutions – even help for when things go awry. By developing innovative, targeted mobile apps that are of real use to customers, businesses can reap the benefits.

Take a look at eHarmony’s handy Bad Date Rescue App for iPhone, designed for when things don’t go to plan. Everyone has experienced a date where it quickly becomes apparent you are not compatible, and by using this app from eHarmony members can schedule a fake emergency call to their iPhone, or prompt a ‘call’ to their phone in three seconds, one or five minutes.

It is this kind of forward-thinking approach that helps a business to distinguish itself as a market leader.

Social media

Even the least technical business owner knows that these days you ignore social media at your peril. eHarmony’s apps and social media presence complement each other. Members can access the eHarmony Facebook page on the go. Currently the page has more than 17,000 likes.

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Connecting your mobile apps with these social avenues makes it easy for your customers to share the information found on your apps. Once your information starts to go viral on social media sites, you can expect an influx of new customers and sales.

Mobile App Gap Should Be Closed!

small-business-appsBusiness owners must discover the value of utilizing mobile phones to reach potential customers and broaden their customer base. The key reason we have become so attached to our mobile phones is because we are able to accomplish tasks quickly. A mobile apps is definitely a great tool for marketing, so it is time for businesses to close the mobile “App Gap.”

Businesses Should Close Mobile App Gap

Businesses have made the leap into the brave new world of mobile devices and the use of personal mobile applications in the workplace, but they’re still not moving fast enough to develop and deploy the mobile app they need, a new study shows. They may think think they’re “locked and loaded” and ready for the next skirmish. But if they check their ammunition clips, they’ll find they’re still only shooting blanks when it comes filling the “app gap.”

It’s not for lack of belief in mobile, though. A study of 600 organizations found that 95 percent have employees whose use personal mobile devices for work and who trust that mobile technology will improve business outcomes and applications. The study was sponsored by Progressive Software, a global software systems provider.

In fact, 92 percent of organizations believe that adopting mobile app will not only give them a competitive edge, but believe that that failure to adopt such apps will put them at a competitive disadvantage.

Despite the proliferation of mobile devices, application use and beliefs that mobile technology will benefit business, only around a quarter (29 percent) of respondents have already begun a formal mobility project, though 42 percent plan to do so in the next year. In addition, only around half (51 percent) of organizations interact with their employees using mobile apps and even fewer (45 percent) use mobile apps to interact with customers

As organizations make plans to fill the mobile app gap, they face some roadblocks. According to the research, perceived risks to implementing formal mobility strategies include security (54 percent), the additional investment required (48 percent) and the need for ongoing support (47 percent).

In addition, more than half of companies (56 percent) are concerned that they lack the skills to develop an appropriate application and application interface across myriad mobile devices and platforms.

“There’s little doubt that providing employees with the ability to work across mobile devices can increase a business’ productivity and collaboration,” said John Goodson, senior vice president of products with Progress Software. “In an effort to increase operational efficiencies across the enterprise, IT organizations need to rely on trusted development environments that provide them with the security and control they’re used to with the ability to easily develop apps for multiple mobile operating systems.”

You can view the original article here.

The use of mobile devices is increasing at incredible rates and so is the use of mobile related technology such as mobile apps. There is no denying that businesses can benefit considerably from simply using mobile apps in their marketing endeavors.

Mobile Apps For Small Businesses Yearly Revenue


mobile-apps1The world has taken up the latest era of technology, the internet is actually where people meet for socialization, business and general communication. Since many people are using mobile devices to get into the internet, mobile apps are a good way for your business in making life much easier for your customers as well as accelerate brand awareness.

Mobile Apps Save Small Businesses $17.6 Billion Yearly

Mobile apps are helping America’s entrepreneurs save time and money, increase revenue and productivity, work more effectively and better serve their customers, a new survey of small-business owners shows. With an app for almost every business need, small-business owners are rapidly turning to mobile technologies ― involving everything from GPS navigation to credit card processing ― to help run their enterprises.

The Small Business & Entrepreneurship Council had research firm TechnoMetrica look at the stunning growth in mobile technologies and why owners of businesses with less than 20 employees are turning to mobile devices and apps to solve key business challenges.

The study found a strong migration to mobile devices, with nearly half of small businesses now using smartphones, compared with well under a fifth of the general population. Increasingly, small businesses are moving away from desktops and laptops toward smartphones and tablets.

More than three-quarters of small-business owners (78 percent) say mobile apps are saving them significant time each week, researchers found. Their estimates of the weekly savings came to an average of 5.6 hours.

They are also saving employee time. Half the small-business owners in the survey said at least 5 employee hours are being saved on a weekly basis.

The survey estimated that the use of mobile apps by small businesses results in 725.3 million hours saved annually, which translates into an estimated $17.6 billion annually, based on average pay for employees in small business.

If all employer firms with fewer than 20 workers were to take advantage of mobile apps, the survey authors said, the annual savings from reduced employee hours would be $56.9 billion.

The time saved has enabled small businesses to increase their focus on sales growth. Nearly 50 percent of the respondents to the SBE Council survey reported they’ve been able to spend more time on growing business revenues due to their use of mobile apps. And 51 percent believe that the use of mobile apps has made their firms more competitive.

The move to mobile is no flash in the pan, the survey found. The success that small businesses have experienced with mobile apps has heightened their interest in these tools. Half of the survey respondents said they plan to increase their app exposure within the next six months by getting more apps or continuing to use their currents apps.

So which mobile apps are small-business owners using? According to the survey, GPS navigation and mapping apps (68 percent) are the most popular, followed by apps for contact management (46 percent) and remote document access (41 percent).

You can view the original article here.

Mobile apps developers ensure that the applications are generally uncomplicated because smartphones, unlike computers, do not have enough processing power to handle complicated software.

Mobile Apps Stats That Everyone Must Know!

mobilebargraphSince the world has embraced a new era of technology, the internet is where people meet for socialization, business and general communication. More and more people are using mobile devices to access the internet, mobile apps are a good way for your business to make life easier for your customers and increase brand awareness.

5 Mobile Apps Stats You Should Know

If your business has yet to jump on the mobile bandwagon, you might want to climb aboard soon. New statistics presented by mobile business card provider, Vizibility, show that as the market for smartphones and tablets grows ever larger, the demand for mobile websites grows with it.

Mobile Apps Stats

Here are five statistics that all business owners should know about how mobile devices are changing the face of the web:

  • Of the 1.2 billion computing devices sold in 2012, smartphones and tablets out-shipped PCs by 2-1.
  • 67 percent of consumers say they are more likely to buy from a business with a mobile-friendly site.
  • Companies that don’t have a mobile-friendly site drive 61 percent of their mobile traffic to competitors.
  • Among those who used online resources to search for professional services in the past year, 21 percent did so using a smartphone and 12 percent did so using a tablet.
  • Fifty-seven percent of consumers say they won’t recommend a business with a poorly designed mobile site.

For practical reasons, consumers use different devices for different purposes. And while a recent survey of adult internet users shows that PCs are still the preferred device for checking email, smartphones are favored for staying connected and engaged.

“Simply porting an experience originally designed for a PC to a smartphone can make it more mobile-frenemy than mobile-friendly,” said James Alexander, Founder and CEO of Vizibility.

You can view the original article here.

Mobile Apps

Mobile apps are clearly the latest craze to hit mobile technology. Internet enabled smartphone owners are constantly on the lookout trying to find applications that will make their lives easier and interesting.

Mobile Marketing For Small Businesses

mobile-marketingThe smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life. More than 1 in 3 minutes spent online is now via a mobile device, and 4 out of 5 of those smartphone minutes is spent on mobile apps rather than the web.

4 Ways Small Businesses Should Spend On Mobile Marketing

Although mobile devices aren’t necessarily only used on the go, a lot of mobile functions automatically give weight to the users’ geographic location. Because of this, smaller businesses and brick-and-mortar establishments have a lot to gain by embracing mobile as a venue in which to reach consumers. Following is a breakdown of the main ways businesses can begin to shift their marketing strategies to accommodate the transition to mobile.

1. Responsive Website

First things first: if your business’s website hasn’t had a redesign in the last couple of years, it’s long overdue. Responsive web design is popular among designers at the moment, but it’s more than a fad – it’s necessary to creating a seamless user experiences, no matter which device your website is being accessed on. Notice I assume all businesses have websites. Not having one is just not an option in the 21st century. Potential customers need to be able to find your company easily and quickly, and if you don’t have a website they’ll assume you don’t exist. Your website will be the hub of your integrated digital marketing strategy, while a responsive web design will make it accessible to the mobile consumer.

2. Ad Placement

Ad targeting platforms now allow marketers to segment audiences based on context rather than just discriminating by device. Google Adwords Enhanced Campaigns is the most recent example of this. By meshing its mobile and desktop advertising platforms together, Google has substantiated thought leaders’ suspicions that device agnosticism is the way of the future, and as such is helping to push along the transformation. The number one mobile application, Facebook, is also making inroads in the mobile advertising market by introducing geo-sensitive functions like Check-In Deals that can be leveraged for business.

3. Mobile App Development

If your business has the reach and resources to justify developing its own mobile application, some of the features that will ensure its success include push notifications, local context, social integration, and a simple e-commerce engine. There are plenty of ways to go about this, from hiring your own in-house web developer to making use of build-it-yourself platforms such as BiznessApps. However, if you don’t have the consumer base to warrant the creation of your own mobile app, it might be a better idea to leverage those already in existence for their reach.

4. Existing Mobile Apps

A wide array of apps already exist that are easy to get set up on and have been developed with business in mind. The most relevant factor in applications for mobile devices is geo-proximity, and as an extension of this, the two most popular ways for consumers to connect with businesses via mobile are by checking in and getting deals.
Checking-in to places based on a mobile device’s GPS location has become a well-established feature of mobile apps. While Facebook has recently picked it up, it’s not a new concept. Foursquare and Yelp are social recommendation sites that emphasize checking-in and sharing reviews about visited establishments. Groupon and LivingSocial are two other sites that share destinations, and also help businesses drive traffic by running promotions. These are great outlets for businesses to leverage because consumers accessing their mobile applications to search for reviews or deals are often already committed to buying.

The bottom line is every business should consider a mobile marketing

With more and more smartphones entering the market everyday, small businesses have no choice but to optimize their digital mobile marketing strategies to reach the consumer. As devices continue to converge in appearance and functionality, it would be wise for businesses to set appropriations now for dealing with this fundamental shift in the way consumers interact and make decisions. If mobile is the future, the future is now.

You can view the original article here.

Small Business Mobile Marketing

It’s important to fully understand the several forms of Mobile Marketing methods accessible to you so you can choose the ones your business could most benefit from