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The Potential Of A Mobile App For Small Businesses

appexplosionIt’s seems like you have left half of your life when you go somewhere without a mobile phone. A Mobile App powers up what one could do with a smart phone device. It’s time for small businesses to explore the mobile apps arena and how they that can be used for advertising and marketing. Discover the various ways you can take advantage of mobile apps for small business.

Benefits of Mobile Apps For Small Businesses

As a small business owner making every customer count is one of the most important things you can do and being able to get your business in front of as many eyeballs as possible is of the utmost importance. With the rise of smartphones and everyone downloading apps many consumers are spending countless hours with their heads buried in their phones either searching this or playing that and now its about time you realize where you can fit into all of this as a business owner. In this article, I will cover some of the benefits of having a mobile app presence for your business so sit back and get ready for some information that could possibly increase your bottom line every after month.

One of the benefits of having a mobile app is simplicity and ease.

When consumers find out they can just click once to get information about something or login into check their emails from their mobile phones, they more apt they are do it and depending on their lifestyles, they will do it everyday without fail. However, when they realize they have to click here and type there they soon can get distracted whether it’s a Facebook message, an ad on someone’s website or just surfing the web. With a mobile app, you can eliminate their distractions and have them simply click into your app and do whatever you want them to do and have their attention so you can sell them what you have to offer.

Here’s a perfect example on why having a mobile app can truly increase your bottom line, I ‘ll keep it simple but let’s say you run a bar or night club and you want more sales. Of course you could have your staff or drink runners try to run to every customer and sell a drink and work her like crazy or you can simply push a message to them and tell them, “For the next 10 minutes only, buy 1 drink and get 1 free.” Now if your mind understands numbers and business operations, you can realize how lucrative this method is. Imagine a rush of customers coming to the bar with their cell phones to redeem the promotion and instead of your drink runner going and trying to sell drinks, she is busy pouring drinks at the bar!

As your mind slowly is realizing the possibilities, you should consider a mobile app for your business so you can increase your bottom line this month instead of down the line. This is truly a huge shift in the way business is being conducted for all business industries from online only businesses to offline businesses.

Last thing, a mobile app for small businesses is not a never ending development cost but a true investment that can be added to and expanded on as your business grows.

You can view the original article here.

When people keep a mobile app on their phone, it means they like it and will be checking it often, which gives you the chance to advertise your products and services to them on an on-going basis.  So make sure your app has an attractive icon, is easy to use, and provides extreme value to your customers.

Mobile Apps Keep Customers Connected!

peoplephoneIncreasing your brand awareness is a surefire way to ignite your customer base. Not only that, but mobile apps make life easy for mobile device users, which is why business owners should make efforts to tap into this lucrative mobile market.

The App Factor: Mobile Apps Are Key To Keeping Customers Connected

From buying your dog a collar to accessing a boarding pass, there are mobile apps for everything

With our lives increasingly being conducted on-the-go, smartphones and tablets have become ubiquitous. At the same time, longer working hours and busy lifestyles make it harder to meet potential new partners. Enter eHarmony’s mobile apps, which makes it even easier to find fellow singles.

eHarmony’s research shows that visits from mobile devices to the website have risen 68% year-on-year as of 30 November 2012, showing that those using mobile are serious about finding a new partner.

iPad and iPhone access

Although Apple’s dominance of the smartphone and tablet market has seen more of a challenge recently, it remains top of the tree, and the eHarmony iPad and iPhone apps are one of the most popular ways that members access its services.

But, while Apple continues to lead the way, Android, Windows and Google devices are also increasingly popular. In many cases these are significantly cheaper than the latest Apple products, and quality has been increasing in past years. Creating an mobile apps for Android and other non-Apple products is key in staying ahead of the game.

Although the iPad and iPhone are the most popular devices for visiting the site, there are also apps for Android and Windows smartphones and tablets.

Rescue me

Of course, while developing the latest technology is a great step forward, businesses also need to know their customers, and provide them with practical solutions – even help for when things go awry. By developing innovative, targeted mobile apps that are of real use to customers, businesses can reap the benefits.

Take a look at eHarmony’s handy Bad Date Rescue App for iPhone, designed for when things don’t go to plan. Everyone has experienced a date where it quickly becomes apparent you are not compatible, and by using this app from eHarmony members can schedule a fake emergency call to their iPhone, or prompt a ‘call’ to their phone in three seconds, one or five minutes.

It is this kind of forward-thinking approach that helps a business to distinguish itself as a market leader.

Social media

Even the least technical business owner knows that these days you ignore social media at your peril. eHarmony’s apps and social media presence complement each other. Members can access the eHarmony Facebook page on the go. Currently the page has more than 17,000 likes.

You can view the original article here.

Connecting your mobile apps with these social avenues makes it easy for your customers to share the information found on your apps. Once your information starts to go viral on social media sites, you can expect an influx of new customers and sales.

Mobile App Gap Should Be Closed!

small-business-appsBusiness owners must discover the value of utilizing mobile phones to reach potential customers and broaden their customer base. The key reason we have become so attached to our mobile phones is because we are able to accomplish tasks quickly. A mobile apps is definitely a great tool for marketing, so it is time for businesses to close the mobile “App Gap.”

Businesses Should Close Mobile App Gap

Businesses have made the leap into the brave new world of mobile devices and the use of personal mobile applications in the workplace, but they’re still not moving fast enough to develop and deploy the mobile app they need, a new study shows. They may think think they’re “locked and loaded” and ready for the next skirmish. But if they check their ammunition clips, they’ll find they’re still only shooting blanks when it comes filling the “app gap.”

It’s not for lack of belief in mobile, though. A study of 600 organizations found that 95 percent have employees whose use personal mobile devices for work and who trust that mobile technology will improve business outcomes and applications. The study was sponsored by Progressive Software, a global software systems provider.

In fact, 92 percent of organizations believe that adopting mobile app will not only give them a competitive edge, but believe that that failure to adopt such apps will put them at a competitive disadvantage.

Despite the proliferation of mobile devices, application use and beliefs that mobile technology will benefit business, only around a quarter (29 percent) of respondents have already begun a formal mobility project, though 42 percent plan to do so in the next year. In addition, only around half (51 percent) of organizations interact with their employees using mobile apps and even fewer (45 percent) use mobile apps to interact with customers

As organizations make plans to fill the mobile app gap, they face some roadblocks. According to the research, perceived risks to implementing formal mobility strategies include security (54 percent), the additional investment required (48 percent) and the need for ongoing support (47 percent).

In addition, more than half of companies (56 percent) are concerned that they lack the skills to develop an appropriate application and application interface across myriad mobile devices and platforms.

“There’s little doubt that providing employees with the ability to work across mobile devices can increase a business’ productivity and collaboration,” said John Goodson, senior vice president of products with Progress Software. “In an effort to increase operational efficiencies across the enterprise, IT organizations need to rely on trusted development environments that provide them with the security and control they’re used to with the ability to easily develop apps for multiple mobile operating systems.”

You can view the original article here.

The use of mobile devices is increasing at incredible rates and so is the use of mobile related technology such as mobile apps. There is no denying that businesses can benefit considerably from simply using mobile apps in their marketing endeavors.

Mobile Apps For Small Businesses Yearly Revenue

 

mobile-apps1The world has taken up the latest era of technology, the internet is actually where people meet for socialization, business and general communication. Since many people are using mobile devices to get into the internet, mobile apps are a good way for your business in making life much easier for your customers as well as accelerate brand awareness.

Mobile Apps Save Small Businesses $17.6 Billion Yearly

Mobile apps are helping America’s entrepreneurs save time and money, increase revenue and productivity, work more effectively and better serve their customers, a new survey of small-business owners shows. With an app for almost every business need, small-business owners are rapidly turning to mobile technologies ― involving everything from GPS navigation to credit card processing ― to help run their enterprises.

The Small Business & Entrepreneurship Council had research firm TechnoMetrica look at the stunning growth in mobile technologies and why owners of businesses with less than 20 employees are turning to mobile devices and apps to solve key business challenges.

The study found a strong migration to mobile devices, with nearly half of small businesses now using smartphones, compared with well under a fifth of the general population. Increasingly, small businesses are moving away from desktops and laptops toward smartphones and tablets.

More than three-quarters of small-business owners (78 percent) say mobile apps are saving them significant time each week, researchers found. Their estimates of the weekly savings came to an average of 5.6 hours.

They are also saving employee time. Half the small-business owners in the survey said at least 5 employee hours are being saved on a weekly basis.

The survey estimated that the use of mobile apps by small businesses results in 725.3 million hours saved annually, which translates into an estimated $17.6 billion annually, based on average pay for employees in small business.

If all employer firms with fewer than 20 workers were to take advantage of mobile apps, the survey authors said, the annual savings from reduced employee hours would be $56.9 billion.

The time saved has enabled small businesses to increase their focus on sales growth. Nearly 50 percent of the respondents to the SBE Council survey reported they’ve been able to spend more time on growing business revenues due to their use of mobile apps. And 51 percent believe that the use of mobile apps has made their firms more competitive.

The move to mobile is no flash in the pan, the survey found. The success that small businesses have experienced with mobile apps has heightened their interest in these tools. Half of the survey respondents said they plan to increase their app exposure within the next six months by getting more apps or continuing to use their currents apps.

So which mobile apps are small-business owners using? According to the survey, GPS navigation and mapping apps (68 percent) are the most popular, followed by apps for contact management (46 percent) and remote document access (41 percent).

You can view the original article here.

Mobile apps developers ensure that the applications are generally uncomplicated because smartphones, unlike computers, do not have enough processing power to handle complicated software.

Mobile Apps Stats That Everyone Must Know!

mobilebargraphSince the world has embraced a new era of technology, the internet is where people meet for socialization, business and general communication. More and more people are using mobile devices to access the internet, mobile apps are a good way for your business to make life easier for your customers and increase brand awareness.

5 Mobile Apps Stats You Should Know

If your business has yet to jump on the mobile bandwagon, you might want to climb aboard soon. New statistics presented by mobile business card provider, Vizibility, show that as the market for smartphones and tablets grows ever larger, the demand for mobile websites grows with it.

Mobile Apps Stats

Here are five statistics that all business owners should know about how mobile devices are changing the face of the web:

  • Of the 1.2 billion computing devices sold in 2012, smartphones and tablets out-shipped PCs by 2-1.
  • 67 percent of consumers say they are more likely to buy from a business with a mobile-friendly site.
  • Companies that don’t have a mobile-friendly site drive 61 percent of their mobile traffic to competitors.
  • Among those who used online resources to search for professional services in the past year, 21 percent did so using a smartphone and 12 percent did so using a tablet.
  • Fifty-seven percent of consumers say they won’t recommend a business with a poorly designed mobile site.

For practical reasons, consumers use different devices for different purposes. And while a recent survey of adult internet users shows that PCs are still the preferred device for checking email, smartphones are favored for staying connected and engaged.

“Simply porting an experience originally designed for a PC to a smartphone can make it more mobile-frenemy than mobile-friendly,” said James Alexander, Founder and CEO of Vizibility.

You can view the original article here.

Mobile Apps

Mobile apps are clearly the latest craze to hit mobile technology. Internet enabled smartphone owners are constantly on the lookout trying to find applications that will make their lives easier and interesting.

Mobile Marketing For Small Businesses

 

mobile-marketing-for-businessMarketing your business using mobile phones is as good as having thousands of people in the same area wearing t-shirts advertising your business every day. Technology is moving fast and small businesses should move with it by embracing the use of Mobile Marketing to popularize their brands and increase their customer base.

Mobile Marketing to Boost Small Business

The audience or customers will consistently search for the resources that provide information about the product or service they need. Hence, marketing is one of the important factors that determine the success of any business and there are different kinds of methods and marketing strategies in promoting a business.

Now, the time has come to adopt and integrate ‘ Mobile Marketing ‘ to your marketing strategies, as it projected to unleash its potential in next two years. As per a study by Pew Internet, it was found that 55% of mobile phone users were online and 17% of them surf internet on their mobile phones. It should give you an idea how important mobile phone plays its role in marketing.

Let’s see few mobile marketing strategies that help in boosting your small business.

Create a Mobile Friendly Website

The first and important thing you need to do in the process of mobile marketing strategies is to set a mobile friendly website. Make sure your website works on all kind of operating systems used by the mobile phones users. To make sure, you could try to get access to your website on various mobiles and smartphones like Samsung and iPhone and OS such as Android and iOS.

Mobile Applications or Mobile Apps

The craze and popularity of smartphones and tablets has increased importance of mobile apps in businesses today. Therefore, build well designed mobile apps without any complexities and relevant to your business/service you provide. The reason is a mobile app is used to develop an application, for a specific purpose, which cannot be accomplished effectively through a web browser. Moreover, mobile users favor in using apps due to low usage of data and accessible easily.

Audience Interaction

Interacting with your potential audience is most important than advertising your product or service to your customers and mobile phone users. Generally, the companies building relationships with their audience and mobile phone users tend to get more business. You could interact with your customers by using the services of Group on  Facebook Places, and Foursquare and entice them to visit your website by offering discounts, making them take part in contests and deals. You could also use ‘Text Messages’ to interact with your potential audience.

Social Media

Use Facebook, YouTube and Twitter constructively that adds great value to your small business. They are not only just the sources to connect with your customers, but also expand the business or company’s visibility to your followers and new contacts. You could even ask for feedback and comments that can help in refining your services.

Provide Complete Product/Service Information

Make sure that you got total information about your product or service from model details, descriptions and reviews on your website. The number of customers is increasing, where they use their mobile phones as research tools to find reviews and compare the products and prices.

You can view the original article here.

Mobile Marketing For Small Business

This is exactly why every business must take a serious look at including Mobile Marketing to their advertising funnel. Increasing profits and expanding the access of your business can easily be done by branching out into this new-age digital method of marketing.

Appy Shopping With Mobile Shopping Apps

appyshoppingdayMobile Shopping Apps 

The Mobile phone is now our go-to gadget for staying connected on the go, performing everything from a portable weather forecaster to our GPS. Increasingly individuals are making use of their phones for shopping too and this is definitely evolving further with Mobile shopping apps.

Mobile’s Influence on Holiday Shopping Apps

The holiday shopping season is getting close to the end, so let’s take a look back at how it started this year.
IBM analyzed Black Friday and Cyber Monday shopping as part of its 2012 Holiday Benchmark Report. Here’s a few stats stats about Black Friday the mobile crowd will find interesting:

  • Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
  • The iPad Factor: The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
  • Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58 percent of consumers used smartphones compared to 41 percent who used tablets to surf for bargains on Black Friday.
You can view the original article here.

Mobile Shopping Apps

Shopping apps are making use of  lots of awesome technology, from graphics to barcode scanners. Whatever your need, these types of app have you covered on your next shopping trip. Several shopping apps  allow you to compare prices, find close by stores or even determine if a product is worthless.

Mobile Shopping Apps

mobile-shopping-appsFinding Mobile Shopping Apps 

There are more than 300,000 apps in Apple’s iTunes Store, more than 130,000 apps available for Android-based smartphones and more than 10,000 apps available for BlackBerry.  Searching for mobile shopping apps has become challenge for consumers due to the high number of apps currently available for multiple mobile platforms.

Mobile Shopping Apps In Action

It’s clear that shoppers are really receptive to finding more and more ways to use the phone to improve their shopping experience and when they have success with these mobile apps, it’s a pretty empowering feeling.

Yesterday, BMC staffer, Cindy Christian got to see some mobile shopping trends in action, up close and personal. Here’s her story:

I was waiting in line at Joann Fabrics, and the woman behind me had her smart phone display ready with a 25% coupon. It was a better deal than my paper coupon so I asked her where she got it. From an app called Snipsnap, she said, and this was her first time using it. We both wondered how the cashier was going to scan her coupon. She didn’t know, but figured it was worth a try. (Reality check – this is a craft store with a traditional check out system – not a high- tech Apple store.)

The line was long, so we continued chatting. She told me that she had some craft ideas in her Pinterest account, and she was excited because she could use her phone to refer to them during her shopping trip. After checkout, she reported with a big smile that the cashier wasn’t able to scan the coupon, but they got her the deal by typing in the numbers from the screen.

You can view the original article here.

Mobile Shopping Apps

Mobile Apps Market Revenue

Mobile AppsSavvy marketers are continuously searching for strategies to gain and grow revenue using mobile apps that don’t involve annoying or frustrating mobile users. Generating revenue while maintaining consumer happiness can be a challenging balancing act that confronts business owners of all kinds.

Mobile Apps Market to Ring in the New Year with $30B in App Revenue

Tis’ the season for mobile apps – Paid downloads, in-app purchase and other methods of mobile monetization will cause the mobile market to hit a major milestone by the end of 2012. According to Stephanie Mlot of PC Mag the mobile apps market will top $30B by the end of the year:

“According to ABI Research data, global revenues will surpass the $30 billion milestone by the end of this year, which is almost double the amount reached by the end of 2011. That figure includes the money made from paid downloads, in-app purchases, subscriptions, and in-app advertisements.

‘Consumers’ high interest in apps has for a long time been obvious from download volumes,’ senior analyst Aapo Markkanen said in a statement. But 2012, he said, ‘will go down in history as the year when the economic side of the business finally took off.’

Apple leads the charge, ABI said, thanks to the company’s ‘compelling OS’ and its ‘well-executed distribution and billing mechanisms.’

Rival Google also made a splash this year, Markkanen said, adding that the Android-based company deserves credit for ‘rehabilitating its proposition as an app distributor in the past year or so.’ If the old Android Market were an industry garage sale, he said, then the new Google Play resembles a respectable department store.

Google carries an estimated one-third share of annual mobile apps revenue.

‘We’re no longer talking only about a short-term gold rush,’ Markkanen said. ‘Apps have become a major digital industry’”

This is further proof to business owners that mobile drives bottom line growth – and if you haven’t mobilized your business, you might want to start planning to do so. However, companies shouldn’t just simply launch an app. The reason why a company like Google carries so much of the market share is because they have centered their mobile strategy on quality.

You can view the original article here

In the vast and highly competitive mobile apps market, searching out the magic formula that will satisfies both marketers and their consumers is vital towards the success of your mobile software.

Discover The Best Mobile Apps For Your Business

 

put-your-business-in-your-customers-pocket1

Your Business Should Have The Best Mobile Apps

Having the best mobile apps help you reach your customers on a whole new level, and in a way that they do not yet suffer from “ad blindness” where they block out commercial communications.

Best Mobile Apps for Your Business

Of the countless apps available, the most successful and widely used apps are the ones that make our lives easier and provide value. The following guest post is by Emily, a specialist in financial blogging and researcher on same day cash loansat Financeport. In this post, Emily highlights the top mobile apps that could improve your business practices.

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Today, mobile apps are used across departments in businesses to increase productivity. There are many applications that can help you complete work quickly, and save you time.

The following are a few best mobile apps available to help you be more successful in what you do:

Evernote: This app helps you to save notes, conversations or documents from important meetings. You can save tweets and email accounts, or organize your notes. With Evernote you can:

  • Capture and save photos
  • Record audio and video notes
  • Save your shared files, ideas, bills (thus increasing overall productivity)

Mint: Mint is a great app for organizing your own or your businesses’ finances. With mint you can:

  • Keep track of what you spend
  • Categorize your spending
  • Create charts and graphics

Payday loan: Payday loan is a short-term loan solution that helps you get out of tight financial situations. This quick loan app is most commonly used during unexpected financial emergencies. Payday loan UK easily calculates the loan payment along with interest amounts. Payday Loan:

  • Calculates repayment amount instantly
  • Can be used from anywhere

Expensify: This is used in tracking expenses, purchases and receipts – best mobile apps for business traveler. It also syncs with bank accounts, credit cards and extracts purchase details. With this you can even turn your mobile device into scanner and pull information from receipts. Some highlights of this are:

  • Converts data into PDF file
  • Complete documentation of your spending

Tripit: Tripit is a great app for business travelers and road warriors. It provides an easy way to organize and share your travel plan details. Tripit:

  • Syncs with your calendar
  • Also provides weather forecast details according to your destination
  • Keeps track of your airline reservation

You can view the original article here

The Benefit of Having Best Mobile Apps For Your Business

Your own mobile app can help you to reach out to your customers more easily when YOU want to, not just when they come in to your store which is why it’s such a great way to get people back into your store or office.

The Best Mobile Apps For Your Business

Mobile Profits 101