Mobile Shopping Apps
The Mobile phone is now our go-to gadget for staying connected on the go, performing everything from a portable weather forecaster to our GPS. Increasingly individuals are making use of their phones for shopping too and this is definitely evolving further with Mobile shopping apps.
Mobile’s Influence on Holiday Shopping Apps
The holiday shopping season is getting close to the end, so let’s take a look back at how it started this year.
IBM analyzed Black Friday and Cyber Monday shopping as part of its 2012 Holiday Benchmark Report. Here’s a few stats stats about Black Friday the mobile crowd will find interesting:
- Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
- The iPad Factor: The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
- Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58 percent of consumers used smartphones compared to 41 percent who used tablets to surf for bargains on Black Friday.
Mobile Shopping Apps
Shopping apps are making use of lots of awesome technology, from graphics to barcode scanners. Whatever your need, these types of app have you covered on your next shopping trip. Several shopping apps allow you to compare prices, find close by stores or even determine if a product is worthless.