Why Mobile Marketing is Made for Small Business
More consumers relying on smartphones and expecting to be recognized for loyalty, referrals and purchases, now is the time for small-business owners to put their mobile phone marketing strategies in place.
Mobile Marketing: The Next Big Thing
While we have yet to uncover the full potential of mobile marketing, consider these facts:
- According to Nielsen, 49.6 percent of the U.S. adult population now own smartphones, up from 36 percent a year ago.
- In 2011, the number of loyalty memberships in the US reached 2.1 billion.
- Moodmedia says that 93 percent of people who use apps in stores are significantly more likely to have made a purchase than people who don’t use apps in stores.
One of the most important takeaways from this data is that the growing reliance on smartphones creates an enormous opportunity for businesses to engage customers.
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