Tips & Techniques To Use Mobile Marketing in Your Small Business

The world of mobile marketing is very vast and exciting. There are so many ways that one can enter and use their knowledge of this field to help better promote their business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some tips to help you along.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

You must keep in mind that mobile marketing works best on customers you already have, so your goal is to not only retain them but convince them to forgo the competition and only buy from you. Give them coupons, discounts, information on new products before anyone else has it, and you’ll find they remain loyal to your company.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience you are sending them out to.

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