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Mobile AppsSavvy marketers are continuously searching for strategies to gain and grow revenue using mobile apps that don’t involve annoying or frustrating mobile users. Generating revenue while maintaining consumer happiness can be a challenging balancing act that confronts business owners of all kinds.

Mobile Apps Market to Ring in the New Year with $30B in App Revenue

Tis’ the season for mobile apps – Paid downloads, in-app purchase and other methods of mobile monetization will cause the mobile market to hit a major milestone by the end of 2012. According to Stephanie Mlot of PC Mag the mobile apps market will top $30B by the end of the year:

“According to ABI Research data, global revenues will surpass the $30 billion milestone by the end of this year, which is almost double the amount reached by the end of 2011. That figure includes the money made from paid downloads, in-app purchases, subscriptions, and in-app advertisements.

‘Consumers’ high interest in apps has for a long time been obvious from download volumes,’ senior analyst Aapo Markkanen said in a statement. But 2012, he said, ‘will go down in history as the year when the economic side of the business finally took off.’

Apple leads the charge, ABI said, thanks to the company’s ‘compelling OS’ and its ‘well-executed distribution and billing mechanisms.’

Rival Google also made a splash this year, Markkanen said, adding that the Android-based company deserves credit for ‘rehabilitating its proposition as an app distributor in the past year or so.’ If the old Android Market were an industry garage sale, he said, then the new Google Play resembles a respectable department store.

Google carries an estimated one-third share of annual mobile apps revenue.

‘We’re no longer talking only about a short-term gold rush,’ Markkanen said. ‘Apps have become a major digital industry’”

This is further proof to business owners that mobile drives bottom line growth – and if you haven’t mobilized your business, you might want to start planning to do so. However, companies shouldn’t just simply launch an app. The reason why a company like Google carries so much of the market share is because they have centered their mobile strategy on quality.

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In the vast and highly competitive mobile apps market, searching out the magic formula that will satisfies both marketers and their consumers is vital towards the success of your mobile software.

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