QR Codes are like the typical bar codes that show up on all kinds of consumer items, but QR codes can contain a lot more information compared to standard barcodes. QR codes enable ads, brochures, posters, even t-shirts and billboards to direct consumers towards mobile landing pages that contain additional info as well as interactivity – much more than can be provided on the printed page.
The Benefits Of QR Code Marketing
Many in business wish to know the answer to this question ‘How are QR Codes used in marketing?’ The answer is that they have many qualities and as such, many uses! Consumers will have noticed QR Codes on billboards, in store, in magazines, on clothing, through the use of direct marketing campaigns and also on coupons. They are also of great benefit to event organizers as they can be used on point-of-sale receipts and event tickets.
Five Reasons To Use QR Code In Marketing
1 – QR codes close the gab between online and offline media
2 – QR Codes allow for both a building and sharing community
3. QR Codes can be used for calls to action
4. SMO and SEO benefit for QR Codes
5. They look good and can be created to your exact business specifications
Those that wish to advertise a certain product or service will be happy to know that QR code marketing is a quick and efficient way to sell a number of items. This may be a new product or an existing service – the best thing about such a marketing method is the fact that it allows you to promote your business without investing a massive amount of advertising space. Instead of portraying a mass of information, which can sometimes appear a little tedious to the reader, showcase an impressive and eye-catching image instead. This will allow you to draw the reader in without using a multitude of text. He or she can instead learn of all the product’s details in their own time by simply scanning the QR Code!
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Quick Response codes are created for the smartphone world. They are intended to be scanned using smartphones with onboard digital cameras. The only additional thing your consumer requires is a QR reader which will instantly decodes the QR code in order to unlock it’s secret message. The one we recommend is i-nigma, you find it free to download from the app stores