Mobile Marketing News: News Publications Embracing Mobile

mobile-marketing-newsAlmost all web surfers today use their own mobile phones simply because of the convenience. It is very important that you partake in this highly effective method of marketing to help you reach directly out to them.

Mobile Marketing

News Publications Embracing Mobile

Newspapers and magazines have been called a “dying industry” for a while now. With advertising and subscription income not keeping up with the cost of writes, editors, printers and distributors it’s hard for paper publications to stay in the black. The idea that online publication and the rise of e-readers and tablets will save the industry (albeit, in a new form) has also been kicking around for awhile. While there’s still a long way to go before the industry is “saved,” it does appear that most newspapers and magazines are giving mobile publications a shot.

According to a survey by the Alliance for Audited Media (which encompasses 210 publications), 90% of member publications have a Mobile Marketing presence. Here are a few takeaways, as reported by Paid Content:

  • The most popular distribution platform is the iPad, which overtook the iPhone this year as the platform for which publishers are developing the most content.
  • percent of publishers surveyed have iPad apps, 85 percent have iPhone apps and 75 percent have Android apps. But apps for Kindle and Nook are catching up: 67 percent of publishers have a Kindle app (up from 24 percent in 2011), and 57 percent have a Nook app (up from 14 percent in 2011).
  • Publishers are by no means abandoning native apps for web apps. “We must do both now, although we still deliver a better experience with native,” one newspaper publisher said.
  • For now, magazine publishers are choosing to stick with native apps, while newspaper publishers are undecided:

You can view the original article here.

How is it necessary a mobile marketing to your business?

Truth is, almost all of your customers possess mobile phones. A lot of people carry their mobile phones with them always and are using them constantly to search for local products, services and businesses. Even though the term “ Mobile Marketing ” has been around for quite a while now, most people are vaguely aware of the important areas associated with this technique of advertising and promotion.

Mobile Marketing For Small Businesses

 

mobile-marketing-for-businessMarketing your business using mobile phones is as good as having thousands of people in the same area wearing t-shirts advertising your business every day. Technology is moving fast and small businesses should move with it by embracing the use of Mobile Marketing to popularize their brands and increase their customer base.

Mobile Marketing to Boost Small Business

The audience or customers will consistently search for the resources that provide information about the product or service they need. Hence, marketing is one of the important factors that determine the success of any business and there are different kinds of methods and marketing strategies in promoting a business.

Now, the time has come to adopt and integrate ‘ Mobile Marketing ‘ to your marketing strategies, as it projected to unleash its potential in next two years. As per a study by Pew Internet, it was found that 55% of mobile phone users were online and 17% of them surf internet on their mobile phones. It should give you an idea how important mobile phone plays its role in marketing.

Let’s see few mobile marketing strategies that help in boosting your small business.

Create a Mobile Friendly Website

The first and important thing you need to do in the process of mobile marketing strategies is to set a mobile friendly website. Make sure your website works on all kind of operating systems used by the mobile phones users. To make sure, you could try to get access to your website on various mobiles and smartphones like Samsung and iPhone and OS such as Android and iOS.

Mobile Applications or Mobile Apps

The craze and popularity of smartphones and tablets has increased importance of mobile apps in businesses today. Therefore, build well designed mobile apps without any complexities and relevant to your business/service you provide. The reason is a mobile app is used to develop an application, for a specific purpose, which cannot be accomplished effectively through a web browser. Moreover, mobile users favor in using apps due to low usage of data and accessible easily.

Audience Interaction

Interacting with your potential audience is most important than advertising your product or service to your customers and mobile phone users. Generally, the companies building relationships with their audience and mobile phone users tend to get more business. You could interact with your customers by using the services of Group on  Facebook Places, and Foursquare and entice them to visit your website by offering discounts, making them take part in contests and deals. You could also use ‘Text Messages’ to interact with your potential audience.

Social Media

Use Facebook, YouTube and Twitter constructively that adds great value to your small business. They are not only just the sources to connect with your customers, but also expand the business or company’s visibility to your followers and new contacts. You could even ask for feedback and comments that can help in refining your services.

Provide Complete Product/Service Information

Make sure that you got total information about your product or service from model details, descriptions and reviews on your website. The number of customers is increasing, where they use their mobile phones as research tools to find reviews and compare the products and prices.

You can view the original article here.

Mobile Marketing For Small Business

This is exactly why every business must take a serious look at including Mobile Marketing to their advertising funnel. Increasing profits and expanding the access of your business can easily be done by branching out into this new-age digital method of marketing.

The Mobile Apps Platform

mobile-app-platformMobile apps are clearly the latest craze to hit mobile technology. Internet enabled smartphone owners are constantly on the lookout trying to find applications that will make their lives easier and interesting.

Mobile Apps: Navigating The New Landscape

Mobile apps today are what websites were in the 90’s. The honest truth is that no one cares anymore that you have a website. They have simply become a normal cost of doing business. In today’s market, a mobile presence can give your business a leg up on the competition.

Mobile apps allow people to digest more and more online content from mobile devices. This trend will only continue to rise. Within the next two to three years it is easily feasible that, just as websites, mobile apps will become just another part of doing business. For the time being, they are a great marketing tool and are changing the way companies advertise and do business. Mobile searches are on pace to exceed pc searches in 2013. Mobile marketing revenue exceeded $30 billion at the end of 2012, nearly double from 2011. It is easy to see why.

Winds of Change

Mobile app browsing is faster, more relevant, and readily available. As competitors try to undercut each other in the tablet and smartphone market, they will become accessible and affordable to more people. The introduction of new tablets like the iPad Mini, has exploded the number of tablet users from 34 million in 2011 to nearly 70 million in 2012. It is estimated that by 2017 there will be 5.2 billion mobile users.

The explosion of mobile app use is way fundamentally changing the way we do business. The smart phone has become the new personal computer. The uncertainty during the recession has only added to the trend. Freelance businesses have risen by 70% in just the last few years. More people are working from home and on the road, so the smartphone is the ideal place for commerce. Mobile users are now more likely to make purchases after researching the product on their device. As consumer habits develop and change, marketing must adapt.

Mobile Apps Data

User behavior is being monitored closer than ever. Mobile marketing is beginning to harness the potential to optimize campaigns based on performance. Mobile marketing is ideal because you can target individual consumers. From the moment a user lands on a site, to the second they close the page new technology can track every move. Millions of data points provide mobile app marketers with a wealth of knowledge on user behavior that wasn’t previously available.

Mobile Apps Using Targeting

All of this data is being collected with one purpose in mind; to get the ideal product in front of the ideal customer. Understanding demographics, behavior patterns, and their sources allow marketers to be more successful. The ability to target, create and track mobile marketing campaigns allows for a better understanding of your ideal audience.

You can view the original article here.

Since the world has embraced a new era of technology, the internet is where people meet for socialization, business and general communication. Mobile apps are a good way for your business to make life easier for your customers and increase brand awareness.

Do you have a Mobile Marketing Plan? If Not – why not?

Mobile Marketing 

marketingplanMobile smartphone technology has moved so fast. most business owners have been left behind and to many, Mobile marketing  might seem a bit daunting.

Spend a couple of minutes to go through the following suggestions.

A Successful Mobile Marketing campaign will require at least a Mobile Ready Website

Take a look at your site on your mobile. does it look good or is it tiny and hard to navigate and use? If you do not have at least a mobile version of your site, you need to consider making one soon.

Check out your competitors websites. If they are already mobile friendly then you need to move fast because you WILL be losing customers – all the stats prove it.

If they are not mobile friendly yet, that’s great – here’s your chance to get ahead!

Without doubt, implementing a mobile marketing plan is becoming more and more important everyday.

Obviously, you cannot expect to construct and launch a campaign overnight.Start with a plan and schedule regular periods of time to invest in your mobile marketing project, create a good campaign and be prepared to get great results.

Mobile App Marketing Trends

Learning The Latest Mobile App Marketing Features 

Mobile marketing changes so rapidly that virtually every day brings new developments, but some trends are here to stay, including mobile apps. ABI Research has predicted the revenue they generate would exceed $30 billion by the end of 2012—nearly double that of 2011.

Need to Know: Four Mobile App Marketing Trends for 2013

To stay at the top of the game, you have to stay on top of such trends. So, without further ado, here are the four trends every mobile app marketer needs to be aware of in 2013 (and perhaps beyond).

1. Retargeting and Real-Time Bidding

Every successful mobile marketing campaign starts with successfully targeting those who will prove most beneficial to your company. Of course, inactive or dormant users add absolutely nothing to the campaign. Why reach out to someone who will likely never become a customer?

The recent introduction of Apple’s Advertising Identifier will help the development of more sophisticated real-time bidding and retargeting technology, including the ability to specifically target inactive users in an effort to reengage them—making other marketers everywhere jealous in the process.

In addition, advertisers will be able to use real-time bidding to further improve their media buy and, consequently, campaign ROI. With real-time bidding, every online ad impression can be evaluated and transacted instantly.

Real-time bidding is truly a win-win for the mobile advertising industry, giving buyers more access and transparency while simultaneously giving sellers a market-driven fair price.

2. The Prevalence of Tracking

Tracking was a highly debated topic in 2012, and this trend will continue in 2013. In 2012, we saw the deprecation of the UDID (unique device identifier) and the introduction of its replacement, the Apple Advertising Identifier. Why is tracking projected to trend upward in 2013? Because it’s effective.

The ability to target, create and track your mobile app marketing campaigns allows you to better understand your audience. The more you understand about the demographics and behavior patterns of the customers you are trying to reach as well as their sources, the more targeted and successful your campaign will be. Tracking is essential for effective targeting and campaign optimization.

The increasing demand by advertisers for thorough campaign tracking and reporting will spur further development in mobile marketing tracking and optimization technologies in 2013.

3. Big Data (It’s Everywhere)

Over the past few years, many industries have embraced the power of Big Data, and now the mobile marketing community is taking notice and recognizing its value.

Harnessing Big Data to optimize campaigns is the foundation of performance-oriented marketing. New technologies have now made way for in-depth campaign tracking, which allows mobile app marketing pros to professionalize and automate campaign optimization, thereby identifying the best way to allocate spending and maximize ROI.

The possibilities for discoveries using Big Data are endless. Thousands, millions, and billions of data points provide mobile app marketers with a wealth of knowledge on user behavior that wasn’t previously available.

4. New Mobile User Behavior

At Trademob, we’re predicting a change in user structure and behavior in 2013. As competition in the tablet and smartphone market increases, they will inevitably become more accessible and affordable to a larger cross-section of demographics, including less affluent and increasingly younger users.

With the introduction of new tablets like the iPad Mini, the number of tablet users is expected to see explosive growth, reaching nearly 70 million, up from 34 million in 2011 according to eMarketer. The trend of new user structures is extremely important to keep in mind when developing and marketing mobile business strategies in the New Year.

You can view the original article here.

Mobile App Marketing

Your business can take advantage of this massive trend because of the vast majority of your current and potential clients own smartphones. So it is vital that you understand fully the several different types of Mobile Marketing techniques available to you so you’re able to select the ones your organization could most benefit from

Mobile Device Only Challenge, Can You Handle It?

 

peoplephoneThese days mobile device have become a must for almost all people from all over the world and it’s everyone’s first choice gadget. The importance of mobile phone goes far beyond the ability only to receive and make calls.

Could You Handle the Mobile Device – Only Challenge? 

Could you handle being all-mobile all the time? I’m talking about throwing away your PC, Ultrabook, tablet, home phone, desk phone and all other tech devices to be nothing less than completely and utterly mobile.

Impossible you say? Well Benjamin Robins, the co-founder of Palador Inc., took this challenge several months ago. Bob Egan of Forbes had an opportunity to interview Ben on his mobile-only personal and professional life. Here’s a look at his interview:

“For one year, you will work mobile device – only. What does that mean?

Mobility is perceived to have many limitations when it comes to getting the job done. My mobile-only initiative offers a counterpoint to debunk the myth that mobile devices are merely for content consumption and not for creation. Mobile-only is about breaking free of the PC paradigm. For the next year, I am working solely from a smartphone as my only compute device.

The idea wasn’t just to replace all the PC equipment with mobile equipment, but to really consolidate the compute experience to a single device. The hypothesis is, do I really need to carry all this stuff around with me or can I accomplish computing, communication and creation from a single device?

While many people talk about the idea of mobile device – only, you’re making it a reality.

That’s right. Beyond dispelling the fallacy of mobile limitations, the point of the project is to walk the walk, not just talk the talk. I believe we are at a tipping point in this industry where the mobile ecosystem can support this type of endeavor. I certainly aim to find out. During the course of the year, I am taking stock of my user experience, device performance, information security attributes and the application capabilities. From a practical sense, these attributes create the divide between the fiction and the realities of people cutting the cord and going mobile only.

You ca view the original article here

Mobile devices have become a necessity for many people. To be able to keep in touch with family, business associates and access to email are only a few of the reasons for the growing significance of mobile phones.

No Mobile App Strategy Yet? Forrester says your business is DOOMED!

mobile-apps21

There are so many more reasons why your company needs an app, but this should be enough to get your wheels turning. Your App’s functionality offers true value to your customers that have downloaded and installed it and it brands YOUR business.

No Mobile App Strategy, No Customers Warns

Mobile development has been top of mind for countless businesses worldwide, and many companies launching mobile apps have seen significant bottom-line growth. But what about those companies who haven’t gone mobile-first yet?
Forrester says they could be in trouble – and at risk of losing customers to other app-savvy competitors. According to Derek du Preez in ITWorld:

“Forrester has warned companies that if they don’t properly invest in a mobile app strategy, other companies with convenient and useful applications will attract customers to their services.

In a report entitled ‘The business impact of mobile engagement’, Forrester says businesses that can ‘create a mobile app that offers a fundamentally different capability or service by addressing people’s needs in their physical context [can] increase loyalty or pull customers away from their incumbent banks, retailers and media companies’.

New technologies made available by the latest smartphone applications are the cause of this stress on maintaining a company’s core customer base.

For example, Forrester points to mobile payments via applications. The payments market is becoming increasingly volatile as consumers start to use their phones as a digital wallet and seek to pay with their phones, which will challenge the incumbent suppliers.

Forrester says: ‘Mobile payment entrants from every direction will disrupt traditional payment models. Incumbents built on traditional models will be challenged to maintain their current fee structures.

‘Other core services ripe for mobile disruption include mapping (Apple), identity (Facebook), and telecommunications (Skype).’

The report also points to aggregators of content in media, travel and personal finance that challenge business’ customer relationships. This is because mobile applications provide the opportunity for aggregating services in a way that is more convenient for consumers than if they were working with individual companies.

Similarly, mobile applications create new service models that eliminate intermediaries. Forrester says: ‘If a producer and a consumer can immediately connect and do business together using a mobile app, then traditional intermediaries become irrelevant.’
Finally, because the likes of Apple, Amazon, Microsoft and Google are building customer databases of millions of consumer credit card details, this provides an opportunity to easily buy new services via mobile applications from a company that consumers may not have used before.

The report says: ‘Mobile will become a dominant channel as people pull out their phones to buy on a whim or order content in the living room, hotel room, or dorm room.;

Forrester argues that companies need to address these changes head on, but they need to invest carefully. IT departments need to focus on two key attributes of an application – is it convenient and does it provide a utility?”

The last point Forrester makes is key – do not simply create an app just to create one. The app needs to provide value to its users, and an ability to keep them engaged. This can be verified not only through the ideation process, but also through real world usability testing throughout different stages of development.

You can view the original article here

One of the best benefits of having your very own Mobile App Strategy for your business is the ability to more easily engage your customers.

Mobile Device Rankings

The mobile industry is growing by leaps and bounds and device manufacturers are driving out new smartphones and tablets at an alarming rate in order to meet the needs of the consumers. But which particular devices are being used the most? This recent article shows some very interesting statistics!

A Real Life Snapshot of Mobile Device Fragmentation

Don’t think people are really using that many different devices? The Guardian looked at all the mobile devices that visited their properties since 2010 and put together a mobile device breakdown.

We’ve looked at the top 250 mobile phone models ranked in terms of pages viewed. We looked at traffic to m.guardian.co.uk, our native iPhone and Android apps, and mobile devices accessing the guardian.co.uk desktop site. We did not include traffic to our iPad edition app.

The bar chart below shows the number of devices made by the different manufacturers that access the Guardian site – again, comparing 2010 with today. Samsung and HTC alone now account for well over 100 devices. Add in Nokia and you’re at more than 150. Add in RIM, Sony and LG and you’ve broken 200.

Mobile Device Development

Guardian-Handset-BreakdownThat’s 235 different device configurations that accessed The Guardian during a three month period in 2012 (a 43% increase since 2010). Visit The Guardian’s Developer Blog for more details and to see additional graphs. (The traffic breakdown by manufacturer is interesting.)

You can view the original article here.

Mobile Device Fragmentation

So there you have it – it would seem that the android devices are streaking away into the lead in the UK at least. It would be very interesting to see similar stats from the USA and Australia.

Mobile Shopping Habits

If you ever missed a sweet sale bargain at any store you love because you just couldn’t find the time to get to the brick and mortar store, you’ll understand how amazingly useful and convenient mobile shopping can be.

Technology is moving incredibly fast and is consequently having significant effect on the way mobile users are doing their shopping.  Statistics are showing that consumers are using their mobiles for a wide variety of tasks, but what exactly are they using them for? Study group Nielsen took a look at how mobile devices’ are effecting mobile shopping habits and came up with these interesting statistics for smartphones and tablets (as reported by iMobiTrax).

Effect On Mobile Shopping Habits 

Overall, smartphone owners are three times more likely to use their handset for in-store activities, like claiming mobile coupons (39%) or using shopping lists (40%), compared to tablet owners. …
Tablet owners are also more likely to use their devices to research products before making purchases (68%) and for reading online reviews (53%).

Mobile Shopping Activity

Smartphone-and-Tablet-Shopping-HabitsYou can view the original article here.

Mobile Shopping

Mobile Shopping is enabling transactions to happen anywhere, at any time and so it’s no surprise that mobile sales and  traffic increased exponentially during the recent holiday shopping season.

Appy Shopping With Mobile Shopping Apps

appyshoppingdayMobile Shopping Apps 

The Mobile phone is now our go-to gadget for staying connected on the go, performing everything from a portable weather forecaster to our GPS. Increasingly individuals are making use of their phones for shopping too and this is definitely evolving further with Mobile shopping apps.

Mobile’s Influence on Holiday Shopping Apps

The holiday shopping season is getting close to the end, so let’s take a look back at how it started this year.
IBM analyzed Black Friday and Cyber Monday shopping as part of its 2012 Holiday Benchmark Report. Here’s a few stats stats about Black Friday the mobile crowd will find interesting:

  • Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
  • The iPad Factor: The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
  • Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58 percent of consumers used smartphones compared to 41 percent who used tablets to surf for bargains on Black Friday.
You can view the original article here.

Mobile Shopping Apps

Shopping apps are making use of  lots of awesome technology, from graphics to barcode scanners. Whatever your need, these types of app have you covered on your next shopping trip. Several shopping apps  allow you to compare prices, find close by stores or even determine if a product is worthless.