Five Reasons To Use QR Code Marketing!

QRCodeManBoxQR Codes are like the typical bar codes that show up on all kinds of consumer items, but QR codes can  contain a lot more information compared to standard barcodes. QR codes enable ads, brochures, posters, even t-shirts and billboards to direct consumers towards mobile landing pages that contain additional info as well as interactivity – much more than can be provided on the printed page.

The Benefits Of QR Code Marketing

Many in business wish to know the answer to this question ‘How are QR Codes used in marketing?’ The answer is that they have many qualities and as such, many uses! Consumers will have noticed QR Codes on billboards, in store, in magazines, on clothing, through the use of direct marketing campaigns and also on coupons. They are also of great benefit to event organizers as they can be used on point-of-sale receipts and event tickets.

Five Reasons To Use QR Code In Marketing

1 – QR codes close the gab between online and offline media

2 – QR Codes allow for both a building and sharing community

3. QR Codes can be used for calls to action

4. SMO and SEO benefit for QR Codes

5. They look good and can be created to your exact business specifications

Those that wish to advertise a certain product or service will be happy to know that QR code marketing is a quick and efficient way to sell a number of items. This may be a new product or an existing service – the best thing about such a marketing method is the fact that it allows you to promote your business without investing a massive amount of advertising space. Instead of portraying a mass of information, which can sometimes appear a little tedious to the reader, showcase an impressive and eye-catching image instead. This will allow you to draw the reader in without using a multitude of text. He or she can instead learn of all the product’s details in their own time by simply scanning the QR Code!

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QR Code

Quick Response codes are created for the smartphone world. They are intended to be scanned using smartphones with onboard digital cameras. The only additional thing your consumer requires is a QR reader which will instantly decodes the QR code in order to unlock it’s secret message. The one we recommend is i-nigma, you find it free to download from the app stores

How QR Code Can Help Your Business!

qrcodefeaturesQuick Response codes are created for the smartphone world. They are intended to be scanned using smartphones with on-board digital cameras. The only additional thing your consumer requires is a QR reader which will instantly decodes the QR code in order to unlock it’s secret message.

How The QR Code Boom Will Affect You

QR (quick response) codes have opened up a new avenue for marketers to increase and measure engagement with consumers. With so many uses and tangible benefits, it’s no wonder QR codes are becoming more popular each year.

First developed in Japan as a means to track vehicles during manufacturing, these two-dimensional barcodes are now being embraced by a variety of industries. In fact, a recent study on ClickZ.com shows that QR popularity and use has skyrocketed. Between June 2011 and June 2012, consumer QR code scanning rose by 400 percent. June 2012 also saw an average of 120 scans per minute and 4 million first-timers scanning QR codes.

Decoding the trends

In order to measure the impact of QR codes, a recent QR codes use survey by Pitney Bowes asked consumers in the U.S., U.K., France, and Germany about their experiences with QR codes.

Results revealed that approximately 15 percent of respondents had used QR codes before. It also showed that QR code use in the U.S. is far ahead of Europe, with almost 20 percent of American consumers engaging in code scanning. With more than 100 million U.S. smartphone users, that means that about 20 million people have now used a QR code. Forrester Research predicts that this number will continue to grow rapidly worldwide and that 1 billion consumers will have smartphones by 2016.

So who’s using QR Code?

According to the study, QR codes have been used by 27 percent of 18- to 24-year-old. There is also high usage amongst 25- to 34-year-old in each country — a highly desirable consumer age demographic where people are settling into careers and earning higher salaries.

Cracking the Qr code

With all this growth, it’s little wonder that marketers are looking seriously at tools that can tap into this massive marketing potential. But what’s the best way to use these codes? Placement of QR codes is limitless, but that doesn’t mean they should be placed anywhere and everywhere. Clear patterns are already emerging around the most effective implementation.

Surveys show that, on average, most QR code capture comes from print applications. The Pitney Bowes QR codes use survey shows that magazines encourage the highest levels of QR code interaction (15 percent), closely followed by posters and mail (both 13 percent).

The code of conduct

Let’s look at a creative example. During the 2011 holiday season, JC Penney gave customers QR code gift tags. The customer could snap the code, record a gifting message, and then enclose the code with the present. The recipient would then snap the code and hear the personal message.

The potential for further adoption of QR codes is enormous. The sheer number of smartphone users across the globe provides businesses with a growing audience demanding mobile content and purchasing products and services while on the move. Businesses that act now will get ahead of the emerging QR code trend for a competitive advantage, better customer experiences, and highly measurable results.

You can view the original article here

There are many internet websites that allow businesses to create quick response codes totally free. All you need to do is search for “free QR code generator” and you will have a wide selection to pick from.These will be the typical standard black dot style QR Codes
However, you might need to consult with professional Mobile Marketing experts (like us!) to help you in creating the most effective QR codes for your business.

Why Business Should Have A Mobile App!

 

mobileapps4Because more and more people are using mobile devices to access the internet, mobile apps are a good way for your business to make life easier for your customers and increase brand awareness. Mobile Apps enable businesses to take advantage of almost unlimited resources of information and services by satisfying one highly specific need at a time.

Why a Mobile App?

You want one. Come on, you know it. Everyone talks about how their company’s app is reeling in customers, providing revenue and making business easier. So what are you waiting for, exactly?

Why the heck should your company consider a mobile app?

While some in the marketing field thought mobile apps would be dead within a year, they only seem to be thriving. There is an app for that, that and that. In fact, businesses that thought they could never create or make use of a mobile app in their industry are now finding success in the development of their customized apps.

Mobile apps can not only save a business, they can also inspire and invigorate a business in ways that were impossible before. It is now easier to find out who is accessing your content and improve how you relate to your customers and consumers overall.

What do you know about apps?

Apps aren’t just a platform for playing Angry Birds and Draw Something (who is still playing either, I wonder?) or for checking out your local sports scores and the upcoming weekend weather updates. Apps are utilized by a variety of businesses to help build the brand and to provide the information behind the products or services available.

A well-developed mobile app will provide its users with an improved experience on the go and will lead to brand recognition and better conversion rates. Industries that vary from industrial solutions (with live shipping info) to health care (appointment scheduling) and entertainment events (ticket apps make for less paper waste, after all) can benefit from the use of a mobile app.

Why use a QR code?

There are many benefits to utilizing a QR code. The scanning of a QR code can turn into revenue, as all scans turn into leads. QR codes can be used to obtain information, provide deals/coupons and can appear on anything from the side of a building (a great resource for apartment rentals/home sales), inside magazines as featured print ads, on the sides of buses and as an inventive way to store business card information. Having an app store presence is another smart way to keep your brand out in the forefront: visible and easily accessed.

Before you launch an app, consider your audience, your need for an app (what should it provide, how should it work?) and your budget. Some effective tools for customizing a unique mobile app include Mobile Roadie, AppMakr, MyAppBuilder and MobiCart.

There are specific considerations to keep in mind when developing a mobile app.

All phones operate differently, so testing across various manufacturers/models of phones and networks is vital. Creating an interactive mobile app that is easy to use is also key. It would be senseless to spend time and money on an app just to push it live and have it be frustrating or full of bugs. Scope out what your competition is doing and test a variety of functionalities to make your app the best available in your type of business.

Stay on trend and improve customer satisfaction with a mobile app that answers basic questions and makes purchasing a product or obtaining info fun and easy; utilize it as a major marketing tool for your company and watch your business enter the new age of media and marketing technology. After all, nobody wants to be left behind, and even school-aged children (yikes) are sporting smartphones these days. It’s time you caught up!

You can view the original article here.

Most business owners are very well aware that the mobile trend is in full swing. Mobile devices enable you to take payments, take part in video conferences, manage accounts and engage customers more effectively compared to old fashioned media ever could.

When Do You Need A Mobile Marketing Strategy!

Mobile Marketing

blondeonmobileMarketing your business by using mobile phones is as effective as having thousands of people within the same area wearing t-shirts promoting your business every single day. Technology is moving rapid and small businesses must move along with it through taking on the use of Mobile Marketing to popularize their brands as well as increase their customer base.

Last year, more than 50% of Google searches occurred on a smartphone or tablet. Mobile users are doing everything on their devices from streaming video and reading news to shopping, interacting over social media, and checking in to their favourite locations. You may not think you need a mobile marketing strategy, but if your business meets any of the following criteria it’s a good sign that you do:

5 signs you need a mobile marketing strategy

1. You have a physical store or office that your customers may want to visit.
Customers are constantly searching to fill their immediate needs right from their smartphones, and acting on the results in real time. Is your company easily found, and can your customers easily access the information they need on-the-go? If not, one of your more mobile-savvy competitors will probably get their business.

Ensure that your business is listed on local search sites such as Google Places, Bing Local, and Yelp. When users search for products and services on these sites, their mobile device uses their location information to let them know what businesses are nearby. If a customer is looking for your product while walking down your street, you don’t want to lose out on that sale because your business wasn’t listed.

It’s also important to ensure your website is mobile-optimized. Busy mobile consumers don’t have time to zoom in and scroll around on your full-sized site from the small screen on their smartphone. If they can’t quickly and easily find the information they’re looking for on your site, they’ll move on to the next search result. So, make sure that your site displays well by using responsive design techniques and ensure that your phone number, address, hours, and other information are easy to find.

2. Your customers like discounts, contests, and prizes.
Customers are always happy to save money, and a mobile campaign can provide the extra incentive needed to drive conversions or close a sale.

In-store, try running ads that enable your customers to access a coupon or discount using their mobile device. The extra savings may entice them to purchase that one extra item.

Out-of-store ads can encourage customers to enter a contest or access a prize that must be collected in-store, driving traffic to your storefront. These sorts of promotions may not provide enough incentive for consumers to leave the comfort of their homes, but can be enough to convince shoppers in or near your location to give you their business.

Running these promotions over mobile enables you to easily track the success of the promotion and capture customer data for analytics tracking as well as follow-up marketing efforts.

3 . Your customers are active on social media.
Social media users access their networks via mobile apps to post photos and comments, check into locations, and share information from their tablets and smartphones. You can tap into this audience with a mobile strategy that includes a mobile site, social monitoring, and social check-in.

We addressed the need for a mobile-optimized site above. Once your site is set up to display on mobile, you can promote your business over social networks using ads, contests, and content marketing. You can also enable social users to check into your store over Facebook or Foursquare to gain access to special promotions.

The key to an effective social strategy is to monitor it closely. Keep track of your social platforms using tools like Hootsuite or Sprout Social to view all your feeds at once, and set up alerts for Twitter and Facebook so that you know whenever someone has interacted with your profiles. You can also use tools like Social Mention to receive alerts for certain keywords and phrases, so that you can join into conversations that might be related to your business.

4. You offer online shopping.
49% of smartphone owners use their phone to make purchases online, and 55% of tablet users report shopping on their device. More than half of North American adults now own a smartphone, and that number is increasing, so if you have an ecommerce site, it’s critical that it be mobile optimized.

You can drive mobile traffic to your ecommerce site using mobile SEO tactics, social media, and mobile ads. Once shoppers are on your site, ensure that your login, information gathering, and checkout functions run smoothly and minimize the number of steps so that on-the-go mobile users can buy from you easily. If the process is difficult or takes too long to load, it could mean the difference between capturing a mobile sale and losing it to a competitor.

5. Your current marketing mix includes out-of-home promotions.
If your current ad campaigns include transit ads, posters, billboards, radio, events, trade shows, sponsorships, or any other media that target your customers while they are out and about, you need to integrate mobile into the mix.

Consumers are more likely to access your website immediately from their mobile device than they are to wait until they’re in front of their home computer. Campaign collateral should include QR codes, Near-Field-Communication (NFC) chips, or easy-to-type web addresses that lead to mobile-optimized landing pages. As mentioned above, you can offer place-specific benefits to encourage mobile users to interact with your brand depending on their activity or location.

If any of the above is true of your brand and you don’t currently have a mobile marketing plan, it’s likely you are missing out on mobile business. Fortunately, there are steps you can take to tap into the mobile market. First, make sure that your site is mobile optimized with responsive design. Then, incorporate mobile into your marketing mix according to the behavior of your customers and the nature of your business by adopting some of the strategies outlined above. Finally, ensure that you track your progress and refine your campaign over time using Google Analytics or a similar program. Mobile use is increasing and mobile consumers expect brands to keep up, so don’t ignore the signs – start building your mobile strategy today.

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Mobile Marketing Is Essential For Your Business

Just about all internet surfers these days make use of their own personal smartphones mainly because of the amazing convenience. It is crucial for you to take part in this very effective way of marketing and advertising so you’re able to reach directly out to all of them. It’s what they want.

Mobile Apps Keep Customers Connected!

peoplephoneIncreasing your brand awareness is a surefire way to ignite your customer base. Not only that, but mobile apps make life easy for mobile device users, which is why business owners should make efforts to tap into this lucrative mobile market.

The App Factor: Mobile Apps Are Key To Keeping Customers Connected

From buying your dog a collar to accessing a boarding pass, there are mobile apps for everything

With our lives increasingly being conducted on-the-go, smartphones and tablets have become ubiquitous. At the same time, longer working hours and busy lifestyles make it harder to meet potential new partners. Enter eHarmony’s mobile apps, which makes it even easier to find fellow singles.

eHarmony’s research shows that visits from mobile devices to the website have risen 68% year-on-year as of 30 November 2012, showing that those using mobile are serious about finding a new partner.

iPad and iPhone access

Although Apple’s dominance of the smartphone and tablet market has seen more of a challenge recently, it remains top of the tree, and the eHarmony iPad and iPhone apps are one of the most popular ways that members access its services.

But, while Apple continues to lead the way, Android, Windows and Google devices are also increasingly popular. In many cases these are significantly cheaper than the latest Apple products, and quality has been increasing in past years. Creating an mobile apps for Android and other non-Apple products is key in staying ahead of the game.

Although the iPad and iPhone are the most popular devices for visiting the site, there are also apps for Android and Windows smartphones and tablets.

Rescue me

Of course, while developing the latest technology is a great step forward, businesses also need to know their customers, and provide them with practical solutions – even help for when things go awry. By developing innovative, targeted mobile apps that are of real use to customers, businesses can reap the benefits.

Take a look at eHarmony’s handy Bad Date Rescue App for iPhone, designed for when things don’t go to plan. Everyone has experienced a date where it quickly becomes apparent you are not compatible, and by using this app from eHarmony members can schedule a fake emergency call to their iPhone, or prompt a ‘call’ to their phone in three seconds, one or five minutes.

It is this kind of forward-thinking approach that helps a business to distinguish itself as a market leader.

Social media

Even the least technical business owner knows that these days you ignore social media at your peril. eHarmony’s apps and social media presence complement each other. Members can access the eHarmony Facebook page on the go. Currently the page has more than 17,000 likes.

You can view the original article here.

Connecting your mobile apps with these social avenues makes it easy for your customers to share the information found on your apps. Once your information starts to go viral on social media sites, you can expect an influx of new customers and sales.

Mobile App Gap Should Be Closed!

small-business-appsBusiness owners must discover the value of utilizing mobile phones to reach potential customers and broaden their customer base. The key reason we have become so attached to our mobile phones is because we are able to accomplish tasks quickly. A mobile apps is definitely a great tool for marketing, so it is time for businesses to close the mobile “App Gap.”

Businesses Should Close Mobile App Gap

Businesses have made the leap into the brave new world of mobile devices and the use of personal mobile applications in the workplace, but they’re still not moving fast enough to develop and deploy the mobile app they need, a new study shows. They may think think they’re “locked and loaded” and ready for the next skirmish. But if they check their ammunition clips, they’ll find they’re still only shooting blanks when it comes filling the “app gap.”

It’s not for lack of belief in mobile, though. A study of 600 organizations found that 95 percent have employees whose use personal mobile devices for work and who trust that mobile technology will improve business outcomes and applications. The study was sponsored by Progressive Software, a global software systems provider.

In fact, 92 percent of organizations believe that adopting mobile app will not only give them a competitive edge, but believe that that failure to adopt such apps will put them at a competitive disadvantage.

Despite the proliferation of mobile devices, application use and beliefs that mobile technology will benefit business, only around a quarter (29 percent) of respondents have already begun a formal mobility project, though 42 percent plan to do so in the next year. In addition, only around half (51 percent) of organizations interact with their employees using mobile apps and even fewer (45 percent) use mobile apps to interact with customers

As organizations make plans to fill the mobile app gap, they face some roadblocks. According to the research, perceived risks to implementing formal mobility strategies include security (54 percent), the additional investment required (48 percent) and the need for ongoing support (47 percent).

In addition, more than half of companies (56 percent) are concerned that they lack the skills to develop an appropriate application and application interface across myriad mobile devices and platforms.

“There’s little doubt that providing employees with the ability to work across mobile devices can increase a business’ productivity and collaboration,” said John Goodson, senior vice president of products with Progress Software. “In an effort to increase operational efficiencies across the enterprise, IT organizations need to rely on trusted development environments that provide them with the security and control they’re used to with the ability to easily develop apps for multiple mobile operating systems.”

You can view the original article here.

The use of mobile devices is increasing at incredible rates and so is the use of mobile related technology such as mobile apps. There is no denying that businesses can benefit considerably from simply using mobile apps in their marketing endeavors.

Mobile Marketing Tips

 

mobile-marketing-tipsCreating a Mobile Marketing List provides lots of benefits in your business. It starts with offering you the opportunity to reach your customers whenever you want. This would help to pull in more traffic as well as improve your revenue.

Mobile Marketing Tips for 2013

Now that the cell phone has become so commonplace in everybody’s pocket it makes sense for this form of marketing to have surpassed radio, television, and billboard advertising for achieving a higher response rate than these traditional forms of advertising that were the norm in years past. This year
the famous trend and ratings company has showcased that they are following the most popular operating systems in mobile.

The Android OS has a 52% market share, Apple iOS has a 35% market share, 7% for blackberry, 2% for Microsoft  and the rest divided upon various other mobile software developers. This shows that 96% of cell phone users today are now using smartphones.

Since mobile marketing is so very important here are some tips for advertising in 2013:

  • Know your market and demographic
  • Do not send out SMS messages at late hours as you will have a large attrition rate
  • Make sure your messages have merit and a good advertisement
  • Keep it short and sweet messages are traditionally only 140 characters long
  • Have a landing page or call to action from your text

Remember you win by skating to where the puck is going not to where it’s been. Winning is everything so utilizing a mobile marketing company with cheap bulk texting rates is not only going to save you money from the big advertisers but also bring you in more business than you previously had.

You can view the original article here.

Mobile Marketing

Mobile phones is a great marketing tool and it’s ready to get even more huge. In 2013 mobile phones will become the most preferred way people access the web. Mobile Marketing involves reaching customers and prospects whenever they are online away from the traditional home/office desktop computer environment. The improved usage of smartphones, tablets and similar mobile devices makes mobile marketing essential for lots of online businesses.

 

 

Mobile Apps For Small Businesses Yearly Revenue

 

mobile-apps1The world has taken up the latest era of technology, the internet is actually where people meet for socialization, business and general communication. Since many people are using mobile devices to get into the internet, mobile apps are a good way for your business in making life much easier for your customers as well as accelerate brand awareness.

Mobile Apps Save Small Businesses $17.6 Billion Yearly

Mobile apps are helping America’s entrepreneurs save time and money, increase revenue and productivity, work more effectively and better serve their customers, a new survey of small-business owners shows. With an app for almost every business need, small-business owners are rapidly turning to mobile technologies ― involving everything from GPS navigation to credit card processing ― to help run their enterprises.

The Small Business & Entrepreneurship Council had research firm TechnoMetrica look at the stunning growth in mobile technologies and why owners of businesses with less than 20 employees are turning to mobile devices and apps to solve key business challenges.

The study found a strong migration to mobile devices, with nearly half of small businesses now using smartphones, compared with well under a fifth of the general population. Increasingly, small businesses are moving away from desktops and laptops toward smartphones and tablets.

More than three-quarters of small-business owners (78 percent) say mobile apps are saving them significant time each week, researchers found. Their estimates of the weekly savings came to an average of 5.6 hours.

They are also saving employee time. Half the small-business owners in the survey said at least 5 employee hours are being saved on a weekly basis.

The survey estimated that the use of mobile apps by small businesses results in 725.3 million hours saved annually, which translates into an estimated $17.6 billion annually, based on average pay for employees in small business.

If all employer firms with fewer than 20 workers were to take advantage of mobile apps, the survey authors said, the annual savings from reduced employee hours would be $56.9 billion.

The time saved has enabled small businesses to increase their focus on sales growth. Nearly 50 percent of the respondents to the SBE Council survey reported they’ve been able to spend more time on growing business revenues due to their use of mobile apps. And 51 percent believe that the use of mobile apps has made their firms more competitive.

The move to mobile is no flash in the pan, the survey found. The success that small businesses have experienced with mobile apps has heightened their interest in these tools. Half of the survey respondents said they plan to increase their app exposure within the next six months by getting more apps or continuing to use their currents apps.

So which mobile apps are small-business owners using? According to the survey, GPS navigation and mapping apps (68 percent) are the most popular, followed by apps for contact management (46 percent) and remote document access (41 percent).

You can view the original article here.

Mobile apps developers ensure that the applications are generally uncomplicated because smartphones, unlike computers, do not have enough processing power to handle complicated software.

Mobile Apps Stats That Everyone Must Know!

mobilebargraphSince the world has embraced a new era of technology, the internet is where people meet for socialization, business and general communication. More and more people are using mobile devices to access the internet, mobile apps are a good way for your business to make life easier for your customers and increase brand awareness.

5 Mobile Apps Stats You Should Know

If your business has yet to jump on the mobile bandwagon, you might want to climb aboard soon. New statistics presented by mobile business card provider, Vizibility, show that as the market for smartphones and tablets grows ever larger, the demand for mobile websites grows with it.

Mobile Apps Stats

Here are five statistics that all business owners should know about how mobile devices are changing the face of the web:

  • Of the 1.2 billion computing devices sold in 2012, smartphones and tablets out-shipped PCs by 2-1.
  • 67 percent of consumers say they are more likely to buy from a business with a mobile-friendly site.
  • Companies that don’t have a mobile-friendly site drive 61 percent of their mobile traffic to competitors.
  • Among those who used online resources to search for professional services in the past year, 21 percent did so using a smartphone and 12 percent did so using a tablet.
  • Fifty-seven percent of consumers say they won’t recommend a business with a poorly designed mobile site.

For practical reasons, consumers use different devices for different purposes. And while a recent survey of adult internet users shows that PCs are still the preferred device for checking email, smartphones are favored for staying connected and engaged.

“Simply porting an experience originally designed for a PC to a smartphone can make it more mobile-frenemy than mobile-friendly,” said James Alexander, Founder and CEO of Vizibility.

You can view the original article here.

Mobile Apps

Mobile apps are clearly the latest craze to hit mobile technology. Internet enabled smartphone owners are constantly on the lookout trying to find applications that will make their lives easier and interesting.

Mobile Marketing For Small Businesses

mobile-marketingThe smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life. More than 1 in 3 minutes spent online is now via a mobile device, and 4 out of 5 of those smartphone minutes is spent on mobile apps rather than the web.

4 Ways Small Businesses Should Spend On Mobile Marketing

Although mobile devices aren’t necessarily only used on the go, a lot of mobile functions automatically give weight to the users’ geographic location. Because of this, smaller businesses and brick-and-mortar establishments have a lot to gain by embracing mobile as a venue in which to reach consumers. Following is a breakdown of the main ways businesses can begin to shift their marketing strategies to accommodate the transition to mobile.

1. Responsive Website

First things first: if your business’s website hasn’t had a redesign in the last couple of years, it’s long overdue. Responsive web design is popular among designers at the moment, but it’s more than a fad – it’s necessary to creating a seamless user experiences, no matter which device your website is being accessed on. Notice I assume all businesses have websites. Not having one is just not an option in the 21st century. Potential customers need to be able to find your company easily and quickly, and if you don’t have a website they’ll assume you don’t exist. Your website will be the hub of your integrated digital marketing strategy, while a responsive web design will make it accessible to the mobile consumer.

2. Ad Placement

Ad targeting platforms now allow marketers to segment audiences based on context rather than just discriminating by device. Google Adwords Enhanced Campaigns is the most recent example of this. By meshing its mobile and desktop advertising platforms together, Google has substantiated thought leaders’ suspicions that device agnosticism is the way of the future, and as such is helping to push along the transformation. The number one mobile application, Facebook, is also making inroads in the mobile advertising market by introducing geo-sensitive functions like Check-In Deals that can be leveraged for business.

3. Mobile App Development

If your business has the reach and resources to justify developing its own mobile application, some of the features that will ensure its success include push notifications, local context, social integration, and a simple e-commerce engine. There are plenty of ways to go about this, from hiring your own in-house web developer to making use of build-it-yourself platforms such as BiznessApps. However, if you don’t have the consumer base to warrant the creation of your own mobile app, it might be a better idea to leverage those already in existence for their reach.

4. Existing Mobile Apps

A wide array of apps already exist that are easy to get set up on and have been developed with business in mind. The most relevant factor in applications for mobile devices is geo-proximity, and as an extension of this, the two most popular ways for consumers to connect with businesses via mobile are by checking in and getting deals.
Checking-in to places based on a mobile device’s GPS location has become a well-established feature of mobile apps. While Facebook has recently picked it up, it’s not a new concept. Foursquare and Yelp are social recommendation sites that emphasize checking-in and sharing reviews about visited establishments. Groupon and LivingSocial are two other sites that share destinations, and also help businesses drive traffic by running promotions. These are great outlets for businesses to leverage because consumers accessing their mobile applications to search for reviews or deals are often already committed to buying.

The bottom line is every business should consider a mobile marketing

With more and more smartphones entering the market everyday, small businesses have no choice but to optimize their digital mobile marketing strategies to reach the consumer. As devices continue to converge in appearance and functionality, it would be wise for businesses to set appropriations now for dealing with this fundamental shift in the way consumers interact and make decisions. If mobile is the future, the future is now.

You can view the original article here.

Small Business Mobile Marketing

It’s important to fully understand the several forms of Mobile Marketing methods accessible to you so you can choose the ones your business could most benefit from