Progressive Web Apps

You might not have come across of them until now, but Progressive Web Apps (PWAs) really are about to transform the mobile landscape.

So before it gets to be all the rage, read on to find out exactly what Progressive Web Apps are and what all the excitement is about.

What is a Progressive Web App?

In the most basic sense, Progressive Web Apps are mobile applications delivered via the internet. This amazing technological innovation enables Progressive Web Apps to provide an app-like experience in whichever web browser you use. It looks and behaves just like a native app and gives you app-style navigation but because Progressive Web Apps are hosted online and available through your browser, they are not restricted to particular mobile devices. A Progressive Web App displays perfectly and in the same way on all devices, including desktop, mobile, tablet, or whatever may come next.

IOS – Android

What’s more, ‘service workers’ make it possible for a Progressive Web App to load without delay, irrespective of network quality. This means that this kind of new web app technology is able to function offline as well as in locations of poor online connectivity. With the help of pre-caching, it keeps updated, providing the end user with the latest content whenever it is opened. Just like a native app downloaded from an app store, the user can save the PWA to their home screen and can access it at any time. Making it just like a native app but without the inconvenience of searching for and downloading native apps from the app stores.

Progressive Web App vs. Native Mobile App

Whilst native apps boomed for a while, the latest statistics are now showing that they come with ‘friction’ for both the user and the developer.

One of the most significant distinctions between Progressive Web Apps and Native Apps is the existence of the “app store middleman”. For Progressive Web Apps, this middleman is totally taken out.

Coming from the viewpoint of the end user, they are able to access the Progressive Web App without needing to download and install it from an app store. Rather, with a Progressive Web App, anyone can launch the app right from a URL. Anyone can share it on social media, email, text message, online ad, or link it to a QR code and the user will immediately be immersed into a native app experience.

By eliminating all this ‘friction’, it is certainly a lot less complicated for end users to get access to a Progressive Web App.

At each and every stage of the native app download and install procedure, up to 20% of potential customers are kissed goodbye. The general public finds it time-consuming being required to locate a Native app in their respective app store, wait for it to download and install and then be concerned that it will use up valuable storage space before they can begin making use of the app. Given that PWAs dramatically minimise the number of steps they must undertake (basically making it a one-step procedure), there is a significantly greater probability of people actually making use of the app resulting in a much bigger prospective user base with a Progressive Web App.

The simple fact that Progressive Web Apps utilize web-based technology now means they will function cross-platform, on the majority of browsers, thus taking the operating system out of the picture. You will be able to develop just one Progressive Web App and it will look and perform the exactly the same across all devices. End users are going to have a cohesive experience on any device they launch the Progressive Web App on.

Last but not least, Progressive Web Apps are going to be easily discoverable. What makes this so important is that Progressive Web Apps can be easily found by the search engines, enabling them to show up in search results just the same as any other web-based content. Progressive Web Apps will be handled with conventional SEO, so it will get indexed for much more than simply the app name, but also the content inside the app. It is not going to be viewed as an app specifically, but as a piece of content material that definitely will “answer” someone’s “question.”

To help put this into context, 60% of searches are these days are made on mobile devices and this number will continue to increase. People today are making use of their smartphones to get content, so just imagine your Progressive Web App showing up in those search results.

For instance, an individual may be browsing for a hair salon in their vicinity, so they use Google to start their search. Their search results will probably display directories like Yelp and hair salon websites. If you own a hair salon business, your Progressive Web App can rank well in these types of searches, driving clients directly from their search results directly to your Progressive Web App.

This kind of first contact is an opportunity to win over your clients. An app-like experience will enable clients to schedule a hair appointment from within your Progressive Web App. It’s a smooth process beginning with a web search and finishing with a completed task in the app.

Progressive Web App vs. Mobile Website

Progressive Web Apps are a mix of both of native apps and mobile responsive websites, but precisely how do they differ from responsive websites?

Compared with “old school” mobile websites, Progressive Web Apps are extremely fast. Be aware that 53% of users will probably give up on a website if it takes any longer than 5 seconds to download. Progressive Web Apps load straight away, irrespective of network state and provide fast-to-respond interfaces. This gets rid of their reliance on the network, as mobile websites do, providing a quick and efficient practical experience for end users. A Progressive Web App also updates in the background, so users don’t have to wait around for fresh content to load.

Furthermore, conventional mobile websites provide only static content, while Progressive Web Apps are able to give users the dynamic functionality offered by Native Apps. Progressive Web Apps provide an impressive full-screen experience, enabling consumers to place mobile food orders, take advantage of loyalty programs and contact a business to name just a few. It can also re-engage customers with web push notifications, the same as native push notifications.

Who Is Already Experiencing Results?

Lancome Progressive Web App

In order to generate both targeted traffic and re-engagement, cosmetics company Lancôme recently released a Progressive Web App to offer a fast, app-like experience to their clients.

Lancôme witnessed mobile site visitors surpass desktop traffic for the first time in 2016. However irrespective of an escalating number of mobile site visitors, mobile conversion rates did not compare with those for desktop. 38% of shopping carts on desktop resulted in orders, whilst the conversion rate for the mobile web was just 15%. These statistics exposed that buyers were encountering considerable roadblocks when attempting to buy via their mobile device.

Initially, Lancôme thought about an e-commerce app as the answer. However, they recognized that an app only made good sense for clients who visited on a regular basis. Mobile customers would probably not come back to an e-commerce app every week, let alone every day, so they would not see the benefit in downloading and installing a Lancôme app. The company wanted to create the best user experience on all of their devices. They needed a fast-loading, engaging e-mobile experience, comparable to everything that they could obtain with a native app but one that was also discoverable and available to everyone via the mobile web. Enter the Progressive Web App.

The outcomes have proven to be incredible:

  • 84% reduction in precious time until the information is interactive
  • 17% boost in conversions
  • 53% growth in mobile sessions on iOS
  • 18% open rate on push notifications
  • 8% of users who tap on a push notification make a purchase

In short, their PWA has been a fantastic success, allowing the beauty giant make amazing strides into the mobile revolution.

So what does the foreseeable future look like?

Whilst native mobile apps are by no means going to disappear, a PWA has the ability to offer the perfect solution for enterprises seeking to create an engaging and readily adoptable mobile experience for their clients. PWAs offer the best of both worlds, with all the shareability of the web and all the features of the native app. Activate Mobile Marketing is excited to be now able to offer this new PWA technology to our clients.

We will be part of the future of Mobile apps, where the mobile app and the mobile website evolve into one.

Mobile Apps Are Essential For Businesses

Increasing your brand awareness is a surefire way to ignite your customer base. globeapps-300x225
Not only that, but mobile apps make life easier for mobile device users, which is why business owners should make efforts to tap into this lucrative mobile market.

Why more businesses need mobile apps

With people increasingly buying mobile devices everyday, companies are taking advantage by launching smartphone apps to connect their customers to their brand. But often times they are not delivering apps that cater to what consumers really want.

Technology performance company, Compuware Corporation, recently conducted a global study with 3,500 respondents to find out what consumers’ expectations are when it comes to mobile applications.

“With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn’t just happen – it takes a conscious effort throughout every stage of the design and development process to get it right,” said Stephen Pierzchala, Technology Strategist, Compuware APM Center of Excellence.

“Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable.”

Here are some of the key findings outlined in the Mobile Apps : What Consumers Really Need and Want report:

1. Consumers want their apps to take full advantage of the specific capabilities of their particular mobile devices.

One of the biggest appeals of purchasing a smartphone or a tablet is the apps that are available to download and use, so being conscientious of why consumers are buying particular devices is important in the design process.

2. Consumers want proactive and relevant information and services.

Three key things that consumers want our of mobile apps include easy access to product and store information; help planning and navigating trips; and the ability to communicate in real time.

3. 4 out of 5 users expect an app to launch in 3 seconds or less.

App users expect their mobile apps to load as fast as, or faster, than a mobile website so businesses need to strive for optimized satisfaction levels in both mobile web and app channels.

4. 79 percent of consumers will retry a mobile app only once or twice if it fails.

The poor mobile app experience is likely to discourage users from using that app again. Consumers would also be likely to not purchase from the company and switch to a competitor’s app, so increasing user satisfaction and engagement through optimized design, functionality and ease of use are critical.

5. 64 percent of mobile phone time spent using apps.

Apple’s App Store has now reached 25 billion downloads Android’s app store has reached 15 billion downloads so apps are a true global phenomenon with mass consumer appeal.

Given consumers spend over half their mobile phone time using apps, businesses would benefit from developing an app to allow customers to connect to their business.

6. Optimize your app for the device your customers use most.

Businesses need to prioritize based on customer profile. This means that they need to gather and analyze data to determine which device their customers are using the most and optimize their mobile app for that device.

7. Mobile apps that look great but perform poorly can damage your brand.

While apps are generally efficient and convenient, consumers are not afraid to vocalize complaints about an app’s shortcomings. If a mobile app is not fast and responsive, it will get poor reviews, low ratings and low adoption numbers which impairs brand perception.

You can view the original article here.

More and more people are purchasing smartphones every day. Because of this, mobile apps are steadily becoming the new means of effective communication between businesses and their consumers.

Mobile Interactions Surpass The Number Of Online Interactions

 

The majority of large companies have been effectively addressing a fast growing mobile customer base, however mobilebargraphmany more businesses are only just starting to consider their mobile strategy and their customer’s mobile experience in order to establish their brand.

MOVE OVER ONLINE, MOBILE IS POISED TO HIT MAINSTREAM

Some leading banks have already seen the number of mobile interactions overtake the number of online interactions. The evolution of mobile devices coupled with rising smartphone and mobile banking adoption is evolving banking customers’ needs and will fundamentally change the way eBusiness professionals need to view technology and customer support. We expect mobile banking to grow rapidly over the next few years, but digital banking teams will have to overcome many challenges to stay on par with Forrester’s projected growth, or risk being left behind. In our recent report The State Of Mobile Banking 2012, we help eBusiness and channel strategy professionals understand the most important trends in mobile banking, including:

Mobile banking will soon be mainstream.

Fueled by the adoption of smartphones and the growing supply of mobile banking, the use of mobile banking has grown steadily over the past few years. We expect the number of US mobile banking users to double in the next five years and reach 108 million by 2017 — 46% of US bank account holders.

Everyday banking relationships are moving to mobile.

Consumers are progressing from simply checking their account balances or locating an ATM to making bill payments or transferring money to other accounts on their mobile phones. As that happens, mobile banking is displacing use of other channels like branches and online banking.

Digital banking leaders face many big barriers.

Building mobile banking is more complex than building online banking was a decade ago. eBusiness executives face familiar challenges like changing customer perceptions, securing budget, and measuring success as well as new ones like managing the rapid pace of change, device fragmentation, and rising development costs.

Mobile banking and mobile payments will steadily converge.

Banks need mobile banking to provide a platform for mobile payments and to protect their retail payments businesses from digital disruption.

You can view the original article here.

By combining the advantages of a mobile app marketing strategy with a strong purpose for your app that concentrates on the end-user’s experience, can help ensure your success.

Mobile Massage Businesses Can Grow Revenue With A Mobile App!

mobile_massage-300x158As a Massage Therapist, your clients are busy and on the go and meeting their needs of course should be your main concern. Since people are using their Mobile devices to connect these days, it makes sense to use a mobile app to engage with your clients and make it easier for them to reach your business whenever they need your service.

3 Reasons Your Mobile Massage Business Needs An App to Grow Revenue

According to The American Massage Therapy Association’s 2012 Research Report, the number of on-site mobile massages increased from 39 percent in 2010 to 50 percent in 2012.

This statistic illustrates the growing opportunities available for massage professionals looking to start a mobile massage business. These professionals typically do not operate out of an office or rented facilities. This requires them to adopt technologies that enable them to run their businesses profitably.

Mobile apps are one of these technologies.

Defined as applications developed for and downloadable to small handheld devices such as smart phones and tablets, mobile apps have become commonplace among small business owners.

According to the 2013 AT&T Small Business Technology Poll, almost one-third of small businesses surveyed use mobile apps. They cited time savings, increased productivity and cost-reduction as reasons why they use them.

Here are three reasons why apps help mobile massage therapists grow their business:

1. Accessibility.

Mobile apps provide instant access to their calendars, schedules, financial information and client data. This allows you to see your next appointment from your phone or tablet.

2. User-friendliness.

While accessing an online program via a Web site is possible through a smart phone, it’s not as quick as through a mobile app. Mobile apps provide instant access to information without having to navigate a Web page. QuickBooks is a popular app among massage therapists in managing their accounting.

3. Client communication.

Apps that store client information—such as scheduling and e-marketing apps like Constant Contact—let you quickly compose and send out an e-mail blast right from your smartphone or tablet. They’re especially beneficial when you need to communicate information to clients quickly—such as to publicize a one-day promotion—but are unable to access your laptop.

You can view the original article here.

Mobile Massage Business

Now is the time to build awareness for your Massage Therapy business. A mobile app gives any Massage Therapist the potential to develop a higher presence as well as strengthen their unique brand.

A Mobile Strategy For Small Businesses

phonewithgraphThese days a mobile smart phone enables the user to take the next most likely action in their moment of need and that is why, as a business owner, there is gold in catering specifically to those needs.

Developing a Mobile Strategy for Your Small Business

Today’s consumers are becoming more mobile than ever, accessing information on-the-go using their mobile devices. In fact, according to the International Data Corporation of Framingham, Massachusetts, more U.S consumers will be accessing the Internet through their mobile devices than through computers. Some experts are warning that business owners could be losing market share if they are not developing a mobile strategy for their company. “It’s the preferred method of consumers to engage businesses and brands, especially small businesses,” says Dan Giacopelli, CEO of Skoop!, Inc.

Mobile Strategy for Your Small Business: KNOW YOUR AUDIENCE

Developing a mobile strategy means knowing your audience’s preference for accessing content through mobile devices. There are several ways of using mobile for business, including: mobile websites, apps, loyalty programs and contests, mobile coupons, text messaging campaigns, location-based marketing (e.g. Foursquare), and QR codes. However not all of these methods work for every business. It’s about understanding your customers and facilitating their needs with what works best for them. It’s important to know who you’re targeting, and know their demographics and how they receive information.

Another important part of deciding what type of mobile features to provide to your consumers is cost. Mark Simmons, co-founder of consulting group Mixed Digital, explains how a custom mobile app could range in price from $5,000 to $50,000-plus to develop and implement, versus $500 to $2,000 to build a mobile website. For many small businesses, creating a mobile app simply isn’t in the budget. However at the very least, consumers today expect to be able to easily and readily access a company website with a simplified navigation, using their mobile device.

Mobile Strategy for Your Small Business: FIND YOUR TARGET

Developing mobile apps and websites is not the only way to appeal to your target audience. Geo-targeting using the GPS function in mobile devices has become a popular way for businesses to deliver incentives and offers to consumers based on their location. For example, if a customer downloads a company’s app and comes within a certain range of their the business, they may receive a notification of on their mobile device with a coupon or offer attached.

Mobile strategies are changing the way that companies market their products and services. No longer do businesses have to market to the masses in hopes that interested patrons will find them. Instead, they can now cater to and target those who are specifically looking for their products, services, and offers.

You can view the original article here.

The unique features that mobile technology offers can connect you with your potential audience in an  appropriate as well as interactive manner through their mobile devices. Your customers will expect your business to keep up with technology and Mobile Marketing gives you that technically savvy image – which they love!

Small Businesses Can Go Mobile Too!

MobilearrowsManaging a small business is quite complex and the failure rate can be very high. However, by taking on the mobile-technology phenomena, it is possible to improve your company’s potential for success. Small businesses can adopt the trend to stay competitive.

Small Businesses Aren’t Too Small to Go Mobile

Shifts in technology often occur first in large organizations and trickle their way down to small businesses years later. During the Internet boom of the mid-to-late 1990s, most small businesses avoided having a Web presence. In the early-to-mid 2000s, while these companies finally ventured into the Web, the overwhelming majority didn’t offer e-commerce solutions to push their goods and services. And now, in the early 2010s, small business is hesitant to adopt mobile. But the truth is, every company—large, medium, and especially small—should be actively embracing mobility.

First off, let’s take a look at the word “mobility.” While the word is now synonymous with smartphones and tablets, there are a few who will remember that pagers, laptops, and netbooks were also once referred to as mobile as well. How the times change.

The definition of the word has shifted mostly because going mobile can mean a variety of things.

1. For some businesses, it means creating a responsive website that can scale down to smartphone and tablet screen sizes.

2. For others, it can mean developing an app to allow customers and clients to access to engage via App Stores.

3. For yet others, “going mobile” can mean something as complex as adopting corporate policies for smartphone and tablet usage.

Why Go Mobile?

According to Gartner, over 1.2 billion smartphones and tablets will be sold next year, dwarfing both desktop and laptop sales. Regardless of business a change of this magnitude cannot be ignored. There are too many potential customers and potential business opportunities on the line.

But aside from the staggering volume of devices, mobility opens up a whole new range of experiences for customers as well. These devices have simple, straightforward interfaces, making them easy for more people to use and they’re also constantly connected to the Internet, making it easier to access information. Because of this, an engaging experience in the form of a mobile-friendly e-commerce site or a creative app can easily increase your ability to engage with your audience.

What’s Your Strategy?

So, knowing that the trend towards mobility will only accelerate over the near future, where do you start? For a small business, the options can be overwhelming. After helping countless companies “go mobile” here at Icreon, we’ve noticed a key trend: the best small business mobile strategies seek to increase sales potential.

As such, the best metric to assess is the immediate value added to pipeline growth. Mobile devices or not, the Web is still the most effective way to search for goods and services. Responsive websites—websites that optimize themselves based on the screen they are viewed on—give potential customers the best chance to understand your business offering. By and large, this is the strongest mobile strategy to increase sales distribution. Mobile applications also have the ability to create new channels for revenue growth, but less so, because mobile operating systems only allow one application to take up a screen, forcing your app to compete for users’ attention with thousands of others.

Food for Thought

Here are vectors to consider before taking the mobile leap:

1. Know your needs – Define the performance of the mobile experience. Nothing beats the speed, fluidity, and performance of a mobile app, which can be crucial for customer retention. On the other hand, a responsive website reduces development time, maintenance and overall project investments.

2. Identify your rate of change – If you need to constantly tinker with your mobile foray, plan to develop for the responsive web first. First, it’s cross-platform. Second, it doesn’t require getting accepted into an App Store the way a mobile app does. If your feature rollout is more deliberate and methodical, a mobile app could be better fit.

3. Assess your competition – Odds are, your competitors have been mobile for a short period of time or are in the middle of developing a strategy. Identify their gaps, assess their strengths, and determine a roadmap for following their course of action or trying a completely different approach.

Leaping into mobile is a serious decision. It is one more asset that has to be managed as part of your business strategy and one more potential point of failure. But because a robust mobile presence can create exponential value for your existing customers and attract new entirely new ones over the long term, forgoing any mobile strategy is a much larger risk for any small business to take.

You can view the original article here.

A mobile marketing strategy can help small businesses operate much more effectively and successfully through enhancing the connection as well as collaboration with their customers, and  mobile access to your company information can give them the edge.

Creating A Mobile Strategy For Your Business

appswithtargetToday’s mobile technology has the potential to transform business, however few companies take the steps needed to fully understand their mobile potential. The main element to mobile success is constructing a strategic mobile plan that continually lines up user needs, business objectives and innovative mobile technologies.

How to Create a Mobile Strategy for Your Business

These days it is rare to find someone who doesn’t rely on a smartphone or some kind of handheld device and a slew of mobile apps to stay productive at work, on the road or even in their home. There are so many mobile electronic gadgets on the market, including the popular iPhone, Palm Pre, BlackBerry Bold, iPad and Android tablet.

What’s more, reports by Forrester Research show that heavy app users are also heavy mobile Web users. The majority of North American consumers who have interacted with a brand using a mobile device have employed a combination of SMS, apps and browsers. Therefore, it should not be an “either or” decision for companies looking to develop mobile solutions, say Forrester market analysts.

Mobile is a booming industry but it is still also considered uncharted waters for many businesses looking to expand brand awareness. What most companies call their mobile strategy really just amounts to a collection of mobile tactics, according to Jeremiah Owyang, an analyst with the Altimeter Group, a research advisory firm based in San Mateo, Calif. In a blog post based on his presentation at the Mobile Marketing Strategies Summit in San Francisco, Owyang argues that companies should build a strategy based on the entire customer experience and not just based on technologies on hand or just on features and functions. This isn’t about guesswork. He says companies should evaluate how their customers are actually using mobile technologies across their entire customer lifecycle.

How to Create a Mobile Strategy for Your Business: Mobile Web Sites

Several companies have a subdomain set up specifically for mobile phones. So, for example, when users type www.ESPN.com into a smart phone the ESPN site actually figures out that they are visiting the site from a mobile device and redirects them to a subdomain, Turner explains. “That way the user experience from the phone is different than the user experience at a computer. The trick is to create a mobile site that loads quickly and provides a simple, streamlined experience,” he says.

Diane Irvine, CEO of Seattle-based jewelry site Blue Nile, realized the importance of mobile delivery when her site made a $40,000 diamond sale via a mobile device in 2009. She soon learned that she needed to make her site more mobile-friendly for iPhone users. Last year, she introduced a mobile version of the Blue Nile site. It’s smaller than the company’s PC site in scope, with quick tabs to locate diamonds, engagement rings and gift ideas. Since the launch, Irvine says, “More than 20 percent of our shoppers are using the mobile site.” The reason being is that it gives people the flexibility to shop wherever they are. “This will become the future of shopping,” she adds.

How to Create a Mobile Strategy for Your Business: Mobile Apps

Want to find a recipe for a 30-minute meal? Chances are there is an app for that. Need to convey an apology through a virtual bouquet of roses? There is an app for that, too. There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. From beverage makers to quick-service restaurants to apparel brands, many companies are using mobile apps to boost brand awareness and affinity. Your business can, too. But you must have a thorough understanding of your audience.

You can view the original article here.

Mobile Marketing features can instantly connect you with your target audience in a relevant and interactive manner via their mobile devices.  Your customers expect your business to improve with technology and Mobile Marketing will give you that technically savvy image that they love.

Mobile Benefits For Small Businesses

mobileapps1The opportunity to target your customers increases because of the continuous growth of the mobile trend. Mobile marketing provides much easier channels for customers to connect in a way that is even more targeted than typical online advertising. Mobile promotion enables you to reach clients when they are out and about, not stuck behind a laptop or PC at their home or workplace.

How Small Businesses Can Take Advantage of Mobile Benefits

As Main Street begins to regain its steam, small businesses alike have many opportunities to increase their digital marketing efforts without having to empty their pockets on an agency. As digital merges more closely with the in-store experience, business owners should begin to see the potential that lies in their consumer’s hands, and take advantage of what marketers have deemed the “SoLoMo” trend.

“Get Social, Think Mobile, Spend Local”

According to a study by Pew Internet & American Life Project, 74 percent of smartphone users utilize location-based apps and services such as foursquare and Yelp to find information on local restaurants and retail stores, and 18 percent of these users actually “check-in.”

I will preface by saying that not every small business can afford, nor should they need, a branded mobile app to boost their in-store experience. By signing up and claiming your business on foursquare, Yelp and Facebook, you will be able to communicate directly to your customers and provide them information such as store hours, check-in deals, product reviews, directions to your store and all that fun stuff. It also allows you to boost your customer service by responding to any customer complaint or concern.

The mobile benefits for small businesses have over large retailers or chain restaurants are their uniqueness, or their place in a niche market. Every small business has products or services that serve a specific target, and as social influence becomes a staple of digital marketing, your in-store experience is how you will get your current customers to become advocates, and how you will grow your consumer base on social media through ‘friends of friends.’

Empower Your Customers

The mobile benefits are a huge advocacy opportunity that should be built around your social media efforts.

Consumers these days want emotional connections with the brands and businesses they support; they want to feel empowered, and brag to their friends, usually through social channels, how they received 10 percent off because they are now the “Mayor.”

With small niche businesses, your consumers have a specific mindset; they’re looking for something to do and something to buy. Through mobile recommendations and reviews, they can see how your in-store experience stands up against your competition. For example, if they turned to Yelp and noticed numerous reviews on how bad your customer service was, they’d immediately search for other options before stepping foot in your store.

The Future of Mobile Payments

According to an article on AdAge, mobile payments will total around $1 trillion by 2014, up from $162 billion in 2010. The incentive for mobile payments lies in the dynamic opportunity to deliver targeted coupons and deals based individually on your customers purchase patterns and location.

You can view the original article here.

Mobile Benefits

Mobile devices have taken communication one stage further, allowing customers to check on their email, order takeout and also listen to music with the touch of a button. Business owners are now rapidly developing their business marketing strategies with mobile phone technology.

The Importance Of A Mobile Strategy For Small Businesses

MarketingStrategyLOGOYour business might not be in the “large corporation” ranks yet, however you can certainly rule the small business category by means of a well designed Mobile Marketing Strategy. The most important thing for any business is income generation. This is exactly why business owners spend most of their time researching ways to promote their products and services.

Why Small Businesses Must Commit to a Mobile Strategy

Everyone’s doing it. Google, Amazon, eBay, Dunkin Donuts, American Express… you name it.

Mobile is the place to be – and if you’re a business owner who hasn’t gone mobile yet – you’re likely missing out on a lot, including revenue and brand exposure. As Maribel Lopez of mobile market research and analyst firm, Lopez Research, told uTest, “Mobile is another Internet channel, so not being a part of it puts you noticeably absent from the commerce sphere.”

This makes it increasingly important that small businesses itching for success go mobile, as well. However, it is much easier said than done. Big brands have the resources to take their business to the mobile landscape – but small brands that lack the time and funds are likely to be hesitant, therefore diving into mobile more slowly.

Max Nison in Business Insider says going mobile for small businesses can’t be done this way. Adopting a mobile strategy for a small brand has to be a transformation, not an experiment:

“When it comes to adapting mobile and digital technology, there’s a tendency to want to do it slowly, to dip a toe in the water before committing, and change one part of a business at a time.

That’s especially true for small businesses who may be trying out many of these technologies in a business context for the first time. According to a report from Capgemini Consulting and MIT, companies that commit to digital and mobile in all of their functions significantly outperform slow adopters. The best path for small businesses isn’t to experiment with mobile. It’s to use it to transform the way they work.”

Nison recommends diving in head-first. However, there are many factors that go into adequately building a mobile presence. So how do you craft your mobile strategy? Dan Rowinski, of ReadWriteMobile, recently posted this MutualMobile infographic that helps you determine a mobile strategy that is right for you in 7 questions or less:

You can view the original article here.

If your business does not have a mobile strategy, then you could be losing market share, say experts.

Almost all web surfers today use their own mobile phones simply because of the convenience. It is very important that you partake in this highly effective method of marketing to help you reach directly out to them.

The Potential Of A Mobile App For Small Businesses

appexplosionIt’s seems like you have left half of your life when you go somewhere without a mobile phone. A Mobile App powers up what one could do with a smart phone device. It’s time for small businesses to explore the mobile apps arena and how they that can be used for advertising and marketing. Discover the various ways you can take advantage of mobile apps for small business.

Benefits of Mobile Apps For Small Businesses

As a small business owner making every customer count is one of the most important things you can do and being able to get your business in front of as many eyeballs as possible is of the utmost importance. With the rise of smartphones and everyone downloading apps many consumers are spending countless hours with their heads buried in their phones either searching this or playing that and now its about time you realize where you can fit into all of this as a business owner. In this article, I will cover some of the benefits of having a mobile app presence for your business so sit back and get ready for some information that could possibly increase your bottom line every after month.

One of the benefits of having a mobile app is simplicity and ease.

When consumers find out they can just click once to get information about something or login into check their emails from their mobile phones, they more apt they are do it and depending on their lifestyles, they will do it everyday without fail. However, when they realize they have to click here and type there they soon can get distracted whether it’s a Facebook message, an ad on someone’s website or just surfing the web. With a mobile app, you can eliminate their distractions and have them simply click into your app and do whatever you want them to do and have their attention so you can sell them what you have to offer.

Here’s a perfect example on why having a mobile app can truly increase your bottom line, I ‘ll keep it simple but let’s say you run a bar or night club and you want more sales. Of course you could have your staff or drink runners try to run to every customer and sell a drink and work her like crazy or you can simply push a message to them and tell them, “For the next 10 minutes only, buy 1 drink and get 1 free.” Now if your mind understands numbers and business operations, you can realize how lucrative this method is. Imagine a rush of customers coming to the bar with their cell phones to redeem the promotion and instead of your drink runner going and trying to sell drinks, she is busy pouring drinks at the bar!

As your mind slowly is realizing the possibilities, you should consider a mobile app for your business so you can increase your bottom line this month instead of down the line. This is truly a huge shift in the way business is being conducted for all business industries from online only businesses to offline businesses.

Last thing, a mobile app for small businesses is not a never ending development cost but a true investment that can be added to and expanded on as your business grows.

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When people keep a mobile app on their phone, it means they like it and will be checking it often, which gives you the chance to advertise your products and services to them on an on-going basis.  So make sure your app has an attractive icon, is easy to use, and provides extreme value to your customers.