1. You know that smartphones are on a surge.
Just look at the television. Smartphone after smartphone after smart phone. You just can’t escape it. A normal mobile phone (a dumb phone) will soon be a thing of the past and while many people don’t like change, we all, as entrepreneurs must be on the cutting edge of change to remain in front of our competitors and watch out for completely new trends that ultimately end up being the convention.
2. Your customers are on their mobile phones a CRAZY amount of time
People take their smartphones everywhere and use them everywhere, on the go, in the office, the bedroom … even in the bathroom!
People today consume information everywhere they go and you want your business to be a part of that.
3. Marketing via email is not what it once was.
Individuals nowadays have got numerous email addresses and have signed up to countless newsletters, ezines and lists that the volume of mail they get is simply ludicrous. So not only do you have to compete with all of those other email messages entering their mailbox, you won’t ever truly know if you’re even making their inbox to begin with.
Having a mobile app lets you access your customers on a completely new level and in a way that they do not yet suffer from “ad blindness” which is where they filter out commercial marketing communications.
4. Setting yourself apart from your competition
It is very likely that the majority of your competitors will not yet have a mobile app of their own.
Do you think it’s a wise decision to be the last one to get a mobile app for your organization? Surely not.
Getting your very own mobile app is a hot strategy that right now can separate your business from the other companies that market the products and/or services that you offer. Don’t be reluctant to hop on the bandwagon. It’s happening with you or without you so set your enterprise up to be successful, pave the way and leave your competition behind.
5. Having your own Mobile App will help make your brand unique
Your mobile app will be packed with useful functionality that provides value to your clients who have downloaded and installed it on their smartphone
It brands your company. Whenever anyone downloads your mobile app, they are really allowing it to be a part of their everyday life. To put it succinctly, your business must have a mobile app.
There are many more logical reasons your business needs a mobile app, however, these 5 reasons ought to be all you need to really get your marketing juices flowing!.